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Social Media Collaboration Agreement

Social Media Collaboration Agreement Template for Australia

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Key Requirements PROMPT example:

Social Media Collaboration Agreement

"I need a Social Media Collaboration Agreement for my fashion brand's partnership with a lifestyle influencer who will create monthly Instagram and TikTok content starting January 2025, including exclusive rights and performance-based compensation structure."

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Document background
The Social Media Collaboration Agreement is essential for businesses engaging in influencer marketing and content creator partnerships in Australia. This document is typically used when a brand wishes to establish a formal relationship with a social media influencer or content creator for promotional purposes. It encompasses crucial elements such as content specifications, compensation structures, approval processes, and compliance with Australian advertising standards and consumer protection laws. The agreement is particularly important given the increasing scrutiny of social media advertising by Australian regulators and the need for transparent disclosure of commercial relationships. It provides protection for both parties by clearly defining expectations, deliverables, and rights while ensuring compliance with platform policies and relevant Australian legislation, including the Competition and Consumer Act 2010 and privacy laws.
Suggested Sections

1. Parties: Identification of the contracting parties - typically the brand/business and the social media influencer/content creator

2. Background: Context of the agreement and brief description of each party's business/activities

3. Definitions: Definitions of key terms used throughout the agreement, including platform-specific terminology

4. Scope of Services: Detailed description of the content creation and posting requirements, including platforms, frequency, and type of content

5. Content Guidelines: Specific requirements for content creation, including brand guidelines, messaging requirements, and prohibited content

6. Approval Process: Process for content review and approval before posting

7. Compensation and Payment Terms: Details of payment amounts, schedule, and method, including any performance-based bonuses

8. Term and Termination: Duration of the agreement and conditions for termination

9. Intellectual Property Rights: Ownership and licensing of content, including usage rights and restrictions

10. Compliance Requirements: Obligations regarding advertising disclosure, platform guidelines, and relevant Australian laws

11. Representations and Warranties: Statements of fact and promises made by each party

12. Confidentiality: Protection of confidential information shared during the collaboration

13. General Provisions: Standard contract clauses including governing law, dispute resolution, and entire agreement

Optional Sections

1. Exclusivity: Restrictions on working with competing brands - include when exclusive collaboration is required

2. Performance Metrics: Specific KPIs and measurement criteria - include when performance-based compensation is involved

3. Crisis Management: Procedures for handling negative publicity or social media crises - include for high-profile collaborations

4. Content Usage Rights: Detailed terms for content repurposing and white-labeling - include when content will be used across multiple channels

5. International Considerations: Special provisions for cross-border content - include when collaboration involves multiple jurisdictions

6. Third-Party Rights: Provisions regarding use of third-party content or tools - include when third-party assets will be used

7. Insurance Requirements: Specific insurance coverage requirements - include for high-value or high-risk collaborations

Suggested Schedules

1. Schedule 1 - Content Specifications: Detailed content requirements, including format, length, and technical specifications

2. Schedule 2 - Payment Schedule: Detailed breakdown of payment terms, milestones, and performance bonuses

3. Schedule 3 - Brand Guidelines: Comprehensive brand guidelines, including logos, colors, and messaging requirements

4. Schedule 4 - Posting Calendar: Timeline and schedule for content creation and posting

5. Schedule 5 - Approved Hashtags and Disclosures: List of required hashtags, disclosure statements, and platform-specific requirements

6. Appendix A - Platform-Specific Requirements: Detailed requirements for each social media platform involved in the collaboration

7. Appendix B - Reporting Templates: Templates for performance reporting and analytics sharing

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈË°æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions









































Clauses



































Relevant Industries

Retail

Fashion and Apparel

Beauty and Cosmetics

Food and Beverage

Technology

Entertainment

Sports

Health and Wellness

Travel and Tourism

Consumer Goods

Professional Services

Education

Automotive

Financial Services

Gaming

Lifestyle

Relevant Teams

Legal

Marketing

Digital Marketing

Social Media

Content Creation

Brand Management

Public Relations

Compliance

Business Development

Creative

Communications

Relevant Roles

Marketing Manager

Social Media Manager

Brand Manager

Digital Marketing Director

Content Creator

Influencer Relations Manager

Legal Counsel

Compliance Officer

Creative Director

Campaign Manager

Partnership Manager

Community Manager

PR Manager

Business Development Manager

Marketing Coordinator

Digital Content Manager

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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