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Product Sponsorship Agreement

Product Sponsorship Agreement Template for Canada

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Key Requirements PROMPT example:

Product Sponsorship Agreement

"I need a Product Sponsorship Agreement for my sports equipment company to sponsor a professional tennis tournament in Toronto, with exclusive product placement rights and tournament branding opportunities for a 3-year term starting January 2025."

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Document background
The Product Sponsorship Agreement is a crucial commercial document used in Canadian business contexts where one party (the sponsor) seeks to promote their products or services through association with another party (the rights holder). This agreement is essential when companies want to establish formal sponsorship relationships that involve product promotion, brand exposure, and marketing rights. It addresses key aspects such as sponsorship fees, promotional rights, exclusivity terms, intellectual property usage, and compliance with Canadian advertising and competition laws. The document is particularly relevant in situations involving product placement, event sponsorship, sports sponsorship, or entertainment sponsorship. It must comply with Canadian federal and provincial regulations, including the Competition Act and relevant advertising standards. The agreement helps prevent disputes by clearly defining each party's rights and obligations while protecting both parties' commercial interests.
Suggested Sections

1. Parties: Identification of the sponsor and the sponsored party, including full legal names and addresses

2. Background: Context of the sponsorship arrangement and brief description of both parties' business activities

3. Definitions: Definitions of key terms used throughout the agreement

4. Sponsorship Rights and Benefits: Detailed description of the sponsorship package, including all rights granted to the sponsor

5. Term and Termination: Duration of the agreement, renewal terms, and circumstances for termination

6. Financial Terms: Sponsorship fees, payment schedule, and any additional financial obligations

7. Intellectual Property Rights: Usage rights for trademarks, logos, and other intellectual property

8. Promotional Activities: Specific marketing and promotional activities agreed upon by both parties

9. Exclusivity Terms: Any category exclusivity or territorial restrictions

10. Obligations and Responsibilities: Detailed responsibilities of both parties in executing the sponsorship

11. Representations and Warranties: Standard representations and warranties from both parties

12. Indemnification: Mutual indemnification provisions for potential claims or damages

13. Insurance: Required insurance coverage for both parties

14. Confidentiality: Protection of confidential information shared during the sponsorship

15. General Provisions: Standard boilerplate clauses including governing law, notices, and assignment

Optional Sections

1. Social Media Rights: Specific terms for social media usage and campaigns, used when digital promotion is a significant component

2. Event Access: Terms for sponsor access to specific events, used when the sponsorship includes event-related benefits

3. Product Sampling: Terms for product distribution and sampling activities, used when physical products are part of the sponsorship

4. Performance Metrics: Specific KPIs and measurement criteria, used when the sponsorship is performance-based

5. Celebrity/Influencer Rights: Terms for celebrity or influencer involvement, used when the sponsorship includes personality rights

6. Force Majeure: Provisions for unforeseen circumstances, particularly relevant for event-based sponsorships

7. Moral Rights: Additional provisions regarding moral rights in creative works, used when significant creative content is involved

8. Data Protection: Specific terms for handling personal data, used when the sponsorship involves data collection

Suggested Schedules

1. Schedule A - Sponsorship Benefits: Detailed list of all sponsorship benefits, rights, and deliverables

2. Schedule B - Brand Guidelines: Specific requirements for logo usage, brand colors, and other brand elements

3. Schedule C - Payment Schedule: Detailed breakdown of payment amounts and dates

4. Schedule D - Approval Process: Step-by-step process for approving promotional materials and activities

5. Schedule E - Performance Metrics: Detailed KPIs and measurement methodology

6. Appendix 1 - Approved Logos and Marks: Visual reference of all approved logos and marks for use

7. Appendix 2 - Territory Map: Geographic territories covered by the sponsorship rights

8. Appendix 3 - Product Category Definitions: Detailed definitions of product categories covered by exclusivity provisions

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈË°æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions
































Clauses









































Relevant Industries

Sports & Recreation

Entertainment & Media

Consumer Goods

Retail

Technology

Food & Beverage

Fashion & Apparel

Automotive

Financial Services

Education

Arts & Culture

Healthcare & Wellness

Telecommunications

Travel & Tourism

Relevant Teams

Legal

Marketing

Business Development

Commercial

Brand Management

Corporate Communications

Events

Partnerships

Sponsorship

Finance

Product Management

Relevant Roles

Chief Marketing Officer

Brand Manager

Sponsorship Manager

Legal Counsel

Commercial Director

Partnership Director

Marketing Director

Business Development Manager

Events Manager

Licensing Manager

Contract Administrator

Corporate Communications Manager

Product Marketing Manager

Sports Marketing Manager

Sponsorship Rights Manager

Industries







Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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