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Value Added Reseller Agreement

Value Added Reseller Agreement Template for Switzerland

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Key Requirements PROMPT example:

Value Added Reseller Agreement

"I need a Value Added Reseller Agreement for my Swiss software company to appoint an exclusive reseller who will customize and integrate our cloud security solutions in the German-speaking cantons of Switzerland, with specific requirements for technical certification and minimum annual sales targets."

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Document background
The Value Added Reseller Agreement is essential for businesses operating in Switzerland that wish to expand their distribution network through specialized partners who add value to the original product or service. This agreement type is particularly relevant in the technology and industrial sectors, where products often require customization, integration, or additional services to meet end-user needs. The document comprehensively addresses Swiss legal requirements, including competition law, data protection, and commercial regulations, while establishing clear guidelines for the reseller's rights, obligations, and performance expectations. It's designed to protect both parties' interests while ensuring compliance with Swiss distribution laws and maintaining quality control over the enhanced product or service offering.
Suggested Sections

1. Parties: Identification of the contracting parties including full legal names, registration details, and addresses

2. Background: Context of the agreement, brief description of the parties' businesses, and purpose of the arrangement

3. Definitions: Detailed definitions of key terms used throughout the agreement

4. Appointment and Territory: Scope of reseller appointment, territorial limitations, and exclusivity status

5. Reseller Rights and Obligations: Core responsibilities of the reseller, including sales targets, marketing requirements, and service standards

6. Supplier Rights and Obligations: Core responsibilities of the supplier, including product supply, support, and training

7. Ordering and Delivery: Procedures for ordering products, delivery terms, and logistics arrangements

8. Prices and Payment Terms: Pricing structure, payment terms, invoicing procedures, and currency specifications

9. Intellectual Property Rights: Protection and usage rights of trademarks, patents, and other IP

10. Confidentiality: Protection of confidential information and trade secrets

11. Data Protection: Compliance with Swiss data protection laws and data handling procedures

12. Warranties and Indemnities: Product warranties, service guarantees, and indemnification provisions

13. Term and Termination: Duration of agreement, renewal terms, and termination conditions

14. Post-Termination: Obligations and rights of parties after agreement termination

15. General Provisions: Standard legal clauses including governing law, dispute resolution, and entire agreement

Optional Sections

1. Marketing and Promotion: Detailed marketing requirements and co-branding arrangements, used when specific marketing commitments are required

2. Training Requirements: Specific training obligations and certification requirements, included when technical products or services require specialized knowledge

3. Performance Targets: Detailed sales targets and performance metrics, used when specific performance levels are crucial

4. Stock Requirements: Minimum stock levels and warehouse requirements, included for physical product distribution

5. Technical Support: Support level requirements and procedures, used for technical products or services

6. Insurance Requirements: Specific insurance coverage requirements, included for high-value or high-risk products

7. Compliance with Export Controls: Export control compliance requirements, needed for international trade

8. Sub-reseller Rights: Terms for appointing sub-resellers, included when sub-reseller arrangements are permitted

Suggested Schedules

1. Product Schedule: List of approved products and services for resale

2. Price List: Detailed pricing structure, discounts, and margin arrangements

3. Territory Definition: Detailed description of geographical territory and any exclusions

4. Service Level Agreement: Detailed service performance requirements and metrics

5. Technical Requirements: Technical specifications and compliance requirements

6. Marketing Guidelines: Detailed marketing and branding requirements

7. Reporting Templates: Standard forms for regular performance and sales reporting

8. Support Procedures: Detailed procedures for technical and customer support

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈË°æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions






































Clauses








































Relevant Industries

Information Technology

Software Development

Hardware Manufacturing

Telecommunications

Cloud Services

Industrial Equipment

Medical Devices

Professional Services

Industrial Automation

Security Systems

Network Infrastructure

Electronic Components

Business Solutions

Digital Services

Relevant Teams

Legal

Sales

Commercial

Business Development

Channel Management

Operations

Compliance

Product Management

Partner Relations

Distribution

Contract Administration

Relevant Roles

Chief Executive Officer

Commercial Director

Sales Director

Channel Manager

Business Development Manager

Legal Counsel

Contracts Manager

Partnership Manager

Chief Technology Officer

Operations Director

Compliance Officer

Product Manager

Account Executive

Channel Sales Manager

Distribution Manager

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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