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The Sales Mandate Agreement is a crucial commercial document used when a company (principal) wishes to expand its sales reach through authorized representatives in specific markets or territories. This agreement type is particularly relevant under Danish law, where it must comply with the Danish Contracts Act (Aftaleloven) and related commercial regulations. The document establishes the legal and operational framework for the sales relationship, including detailed provisions on authority scope, territory definitions, commission structures, and performance requirements. The Sales Mandate Agreement is especially valuable for companies entering new markets or seeking to outsource sales functions without establishing a direct presence, while ensuring compliance with Danish legal requirements regarding commercial representation and agency relationships.

1. Parties: Identification of the principal and the sales representative/agent, including full legal names, registration numbers, and addresses

2. Background: Context of the agreement, brief description of the principal's business and the purpose of appointing a sales representative

3. Definitions: Definitions of key terms used throughout the agreement

4. Appointment and Scope: Formal appointment of the representative and detailed description of the mandate's scope

5. Territory and Exclusivity: Definition of the geographical area and whether the appointment is exclusive or non-exclusive

6. Representative's Rights and Obligations: Detailed listing of the representative's duties, responsibilities, and authorized activities

7. Principal's Rights and Obligations: Principal's commitments, support obligations, and information provisions

8. Commission and Payment Terms: Structure of compensation, calculation methods, payment terms, and reporting requirements

9. Targets and Performance: Sales targets, performance metrics, and evaluation criteria

10. Intellectual Property: Usage rights for trademarks, logos, and other IP during the mandate

11. Confidentiality: Obligations regarding confidential information and trade secrets

12. Duration and Termination: Term of the agreement, renewal provisions, and termination rights

13. Post-Termination Obligations: Obligations that survive termination, including handover requirements

14. Governing Law and Jurisdiction: Specification of Danish law as governing law and jurisdiction for disputes

15. General Provisions: Standard boilerplate clauses including notices, amendments, and severability