UK GDPR and Data Protection Act 2018: Governs the processing, handling, and protection of personal data, requiring specific clauses about data processing, storage, transfer, and security measures in the SLA
Privacy and Electronic Communications Regulations (PECR) 2003: Regulates electronic marketing communications, cookies, and privacy in electronic communications
Consumer Protection from Unfair Trading Regulations 2008: Protects consumers from unfair practices and misleading marketing, requiring transparency in marketing services
Consumer Rights Act 2015: Defines consumer rights and business obligations in B2C relationships, applicable if marketing services involve consumer-facing activities
CAP and BCAP Codes: Industry codes governing non-broadcast and broadcast advertising, setting standards for marketing content and practices
Electronic Commerce Regulations 2002: Regulates online business activities and electronic contracts, particularly relevant for digital marketing services
Copyright, Designs and Patents Act 1988: Protects intellectual property rights in creative works, crucial for marketing content and materials
Trade Marks Act 1994: Governs the use and protection of trademarks in marketing materials and campaigns
Unfair Contract Terms Act 1977: Regulates the fairness of contract terms, affecting liability clauses and service level commitments
Contracts (Rights of Third Parties) Act 1999: Determines third-party rights under the contract, relevant for subcontractors or beneficiaries of marketing services
Competition Act 1998: Ensures fair competition and prevents anti-competitive practices in marketing services
Financial Services and Markets Act 2000: Regulates marketing of financial products and services, if applicable to the marketing scope
Gambling Act 2005: Governs marketing of gambling services and products, if applicable to the marketing scope
Employment Rights Act 1996: Protects employment rights, relevant for staff transfers or secondments in marketing service delivery
Online Safety Bill: Upcoming legislation affecting online content and digital services, including marketing activities
