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Influencer Marketing Contract

Influencer Marketing Contract Template for Hong Kong

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Key Requirements PROMPT example:

Influencer Marketing Contract

"I need an Influencer Marketing Contract for a 6-month beauty product campaign starting March 2025, working with a micro-influencer in Hong Kong who will create weekly Instagram and TikTok content with strict approval requirements and performance-based bonus structure."

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Document background
The Influencer Marketing Contract serves as a crucial legal framework for businesses engaging with social media influencers in Hong Kong's dynamic digital marketing landscape. This document is essential when companies wish to formally engage influencers for promotional activities, ensuring compliance with Hong Kong's advertising regulations, data privacy laws, and digital content requirements. It covers key aspects such as content ownership, usage rights, performance metrics, payment terms, and mandatory disclosures. The contract is particularly relevant given Hong Kong's sophisticated social media market and strict advertising standards, protecting both brands and influencers while establishing clear deliverables and expectations. It incorporates specific provisions required under Hong Kong law, including compliance with the Trade Descriptions Ordinance and Personal Data (Privacy) Ordinance.
Suggested Sections

1. Parties: Identification of the brand/company and the influencer, including full legal names and contact details

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Key terms used throughout the agreement, including 'Campaign', 'Content', 'Deliverables', 'Platform(s)', and 'Performance Metrics'

4. Scope of Services: Detailed description of the influencer's services, including content type, posting requirements, and campaign objectives

5. Content Requirements: Specific guidelines for content creation, including brand guidelines, disclosure requirements, and prohibited content

6. Approval Process: Process for content review and approval before posting

7. Performance Metrics: Defined metrics for measuring campaign success and engagement requirements

8. Payment Terms: Compensation structure, payment schedule, and any performance-based bonuses

9. Intellectual Property Rights: Ownership and licensing of created content, including usage rights and restrictions

10. Representations and Warranties: Parties' commitments regarding authority, compliance with laws, and disclosure requirements

11. Confidentiality: Protection of confidential information shared during the campaign

12. Term and Termination: Duration of the agreement and conditions for termination

13. Governing Law and Jurisdiction: Specification of Hong Kong law and jurisdiction for dispute resolution

Optional Sections

1. Exclusivity: Restrictions on working with competing brands, used when exclusive collaboration is required

2. Emergency Content Removal: Procedures for rapid content removal in crisis situations, important for sensitive industries

3. Data Protection: Specific provisions for handling personal data, required when customer data collection is involved

4. Morality Clause: Behavioral standards and consequences for misconduct, important for high-profile campaigns

5. International Usage: Terms for content use in multiple jurisdictions, needed for global campaigns

6. Usage of AI or Automated Tools: Guidelines for using AI tools in content creation, relevant for technically sophisticated campaigns

7. Third-Party Approvals: Requirements for obtaining necessary third-party permissions, relevant when using third-party content

8. Force Majeure: Provisions for unforeseen circumstances affecting campaign delivery

Suggested Schedules

1. Schedule 1: Campaign Brief: Detailed campaign requirements, objectives, and target audience

2. Schedule 2: Content Guidelines: Specific brand guidelines, tone of voice, and content requirements

3. Schedule 3: Posting Schedule: Detailed timeline of content delivery and posting dates

4. Schedule 4: Payment Structure: Detailed breakdown of fees, performance bonuses, and payment milestones

5. Schedule 5: Performance Metrics: Specific KPIs and measurement criteria for campaign success

6. Schedule 6: Approved Platforms: List of social media platforms and specific requirements for each

7. Schedule 7: Compliance Requirements: Specific advertising disclosure requirements and regulatory guidelines

8. Appendix A: Sample Disclosures: Examples of acceptable sponsorship disclosures and hashtags

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈË°æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions








































Clauses








































Relevant Industries

Retail

Fashion and Luxury

Beauty and Cosmetics

Food and Beverage

Technology

Gaming

Health and Wellness

Travel and Tourism

Financial Services

Entertainment

Sports

Consumer Goods

E-commerce

Education

Lifestyle

Telecommunications

Relevant Teams

Legal

Marketing

Digital

Brand Management

Public Relations

Social Media

Compliance

Content Creation

Business Development

Partnerships

Relevant Roles

Marketing Manager

Digital Marketing Director

Social Media Manager

Brand Manager

Legal Counsel

Compliance Officer

Content Manager

Influencer Relations Manager

PR Manager

Campaign Manager

Chief Marketing Officer

Digital Strategy Director

Business Development Manager

Contract Administrator

Partnership Manager

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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