Document background
The Short Form Sponsorship Agreement is designed for use in the Irish market where parties seek to establish a clear but concise sponsorship arrangement without the complexity of a full-scale sponsorship agreement. It is particularly suitable for situations involving straightforward sponsorship relationships, such as event sponsorships, local sports team sponsorships, or cultural event support, where the sponsorship value or complexity doesn't warrant an extensive agreement. The document incorporates essential elements required under Irish law, including compliance with the Consumer Protection Act 2007 and ASAI Code requirements, while maintaining a practical, business-friendly format. This template is most commonly used for sponsorships with clear deliverables, defined timeframes, and standard marketing rights, where both parties seek to minimize negotiation time and legal costs while maintaining adequate protection of their interests.
