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Social Media Influencer Contract Template for Ireland

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Key Requirements PROMPT example:

Social Media Influencer Contract

"I need a Social Media Influencer Contract under Irish law for a six-month beauty product campaign starting March 2025, involving an Instagram influencer with over 100,000 followers, including strict content approval requirements and performance-based bonuses."

Document background
The Social Media Influencer Contract is designed for use in the Irish market where influencer marketing has become a significant component of digital advertising strategies. This document is essential when businesses engage social media personalities to promote products or services through their social media platforms. It ensures compliance with Irish consumer protection laws, advertising standards, and GDPR requirements while protecting both parties' interests. The contract covers crucial elements such as content specifications, posting schedules, compensation terms, disclosure requirements, and intellectual property rights. It's particularly important given the increasing scrutiny of influencer marketing by Irish regulatory authorities and the need for transparent commercial relationships in digital advertising.
Suggested Sections

1. Parties: Identifies the contracting parties - typically the brand/company and the influencer

2. Background: Sets out the context of the agreement and brief description of the parties' business/activities

3. Definitions: Defines key terms used throughout the agreement including 'Content', 'Platform', 'Campaign', 'Deliverables'

4. Scope of Services: Details the specific services the influencer will provide, including content type, posting frequency, and platforms

5. Term and Termination: Specifies the duration of the agreement and conditions for termination

6. Compensation and Payment Terms: Outlines the fee structure, payment schedule, and any performance-based bonuses

7. Content Requirements: Specifies content guidelines, approval processes, and quality standards

8. Compliance and Disclosures: Requirements for advertising disclosure, regulatory compliance, and platform guidelines

9. Intellectual Property Rights: Addresses ownership and usage rights of created content

10. Exclusivity and Non-Competition: Restrictions on working with competing brands during the contract period

11. Confidentiality: Obligations regarding confidential information and trade secrets

12. Representations and Warranties: Mutual assurances about authority, capabilities, and compliance

13. Liability and Indemnification: Allocation of risks and responsibilities between parties

14. General Provisions: Standard contractual clauses including governing law, notices, and amendments

Optional Sections

1. Performance Metrics: Detailed KPIs and measurement criteria - used when the agreement includes performance-based compensation

2. Crisis Management: Procedures for handling PR issues or controversial content - important for high-profile campaigns

3. Content Usage Rights for Third Parties: Terms for content usage by brand's partners - relevant when content may be shared beyond the brand's own channels

4. International Usage: Specific terms for content used in multiple jurisdictions - needed for global campaigns

5. Additional Platform-Specific Requirements: Special requirements for specific social media platforms - used when targeting particular platforms

6. Product Safety and Review Guidelines: Specific guidelines for product reviews and demonstrations - essential for product-focused campaigns

7. Agency Involvement: Terms relating to agency management - needed when an agency manages the influencer relationship

8. User Data Handling: Specific requirements for handling follower/user data - necessary when data collection is involved

Suggested Schedules

1. Schedule 1: Campaign Brief: Detailed description of the campaign objectives, target audience, and key messages

2. Schedule 2: Content Guidelines: Specific requirements for content creation, including brand voice, visual guidelines, and prohibited content

3. Schedule 3: Deliverables and Timeline: Detailed breakdown of required content pieces and delivery dates

4. Schedule 4: Fee Structure: Detailed breakdown of compensation, including any variable components and payment milestones

5. Schedule 5: Approved Products/Services: List of specific products or services to be promoted

6. Schedule 6: Platform-Specific Requirements: Technical specifications and guidelines for each social media platform

7. Appendix A: Brand Style Guide: Visual and editorial guidelines for maintaining brand consistency

8. Appendix B: Disclosure Requirements: Specific language and format for advertising disclosures

9. Appendix C: Performance Reporting Template: Standard format for reporting engagement metrics and campaign results

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok成人版 | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions









































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Relevant Industries

Retail

Fashion and Apparel

Beauty and Cosmetics

Technology

Food and Beverage

Gaming

Entertainment

Travel and Tourism

Health and Wellness

Sports and Fitness

Financial Services

Education

Consumer Goods

Luxury Goods

Automotive

E-commerce

Relevant Teams

Legal

Marketing

Digital Marketing

Social Media

Brand Management

Compliance

Public Relations

Content Creation

Influencer Relations

Creative

Business Development

Contract Administration

Relevant Roles

Marketing Manager

Brand Manager

Social Media Manager

Digital Marketing Director

Content Strategist

Legal Counsel

Compliance Officer

Influencer Relations Manager

Campaign Manager

Creative Director

Public Relations Manager

Chief Marketing Officer

Digital Rights Manager

Talent Acquisition Specialist

Contract Administrator

Brand Partnership Manager

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks, 聽Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination, 聽Severance Pay, Governing Law, Entire Agreemen

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