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Marketing Request For Proposal
"I need a Marketing Request For Proposal for a nationwide digital marketing campaign for our fintech startup, targeting young professionals in Nigeria's major cities, with a project start date of March 2025 and compliance with NDPR regulations."
1. Introduction: Overview of the organization issuing the RFP and the general purpose of the marketing project
2. Project Overview: Detailed description of the marketing objectives, scope, and expected outcomes
3. Scope of Services: Specific marketing services required, deliverables, and performance expectations
4. Timeline: Key dates including RFP submission deadline, evaluation period, selection notification, and project milestones
5. Submission Requirements: Detailed instructions for proposal submission, including format, content requirements, and delivery method
6. Evaluation Criteria: Clear explanation of how proposals will be evaluated and weighted scoring criteria
7. Budget Guidelines: Expected budget range, payment terms, and financial proposal requirements
8. Terms and Conditions: Legal requirements, contract terms, and compliance with Nigerian regulations
9. Contact Information: Details of the RFP coordinator and process for submitting questions
1. Pre-qualification Requirements: Specific requirements for agency pre-qualification, used when seeking specialized marketing expertise or handling sensitive campaigns
2. Technical Requirements: Detailed technical specifications, included when the marketing project involves significant digital components or specific technology requirements
3. Local Content Requirements: Specifications for local content inclusion, used when compliance with Nigerian local content laws is required
4. Sustainability Requirements: Environmental and social responsibility criteria, included for projects with specific sustainability goals
5. Security Requirements: Data security and privacy specifications, included when handling sensitive customer data or compliance with NDPR is crucial
6. Sub-contracting Guidelines: Rules and requirements for sub-contracting, included when sub-contracting is permitted or restricted
1. Schedule A - Detailed Scope of Work: Comprehensive breakdown of required marketing services and deliverables
2. Schedule B - Proposal Response Template: Standardized template for vendors to ensure consistent proposal formatting
3. Schedule C - Pricing Schedule: Template for detailed cost breakdown and pricing information
4. Schedule D - Evaluation Matrix: Detailed scoring criteria and evaluation methodology
5. Appendix 1 - Company Information Form: Template for vendor company information and credentials
6. Appendix 2 - Reference Project Form: Template for submitting relevant past project examples
7. Appendix 3 - Compliance Declaration: Declaration form for compliance with Nigerian laws and regulations
8. Appendix 4 - Non-Disclosure Agreement: Standard NDA for protecting confidential information during the RFP process
Authors
Consumer Goods
Financial Services
Telecommunications
Healthcare
Technology
Real Estate
Retail
Education
Entertainment
Manufacturing
Energy
Agriculture
Professional Services
Non-Profit Organizations
Government and Public Sector
Marketing
Procurement
Legal
Finance
Compliance
Business Development
Communications
Operations
Project Management
Commercial
Vendor Management
Marketing Director
Procurement Manager
Marketing Manager
Brand Manager
Commercial Director
Legal Counsel
Compliance Officer
Project Manager
Finance Manager
Chief Marketing Officer
Business Development Manager
Communications Manager
Vendor Relations Manager
Contract Administrator
Marketing Operations Manager
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