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Marketing Request For Proposal Template for Nigeria

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Key Requirements PROMPT example:

Marketing Request For Proposal

"I need a Marketing Request For Proposal for a nationwide digital marketing campaign for our fintech startup, targeting young professionals in Nigeria's major cities, with a project start date of March 2025 and compliance with NDPR regulations."

Document background
The Marketing Request For Proposal (RFP) is a critical business document used in Nigeria when organizations seek to procure professional marketing services through a structured and competitive process. This document is essential for ensuring transparency, compliance with Nigerian procurement regulations, and obtaining the best value for marketing investments. It is typically used when organizations need comprehensive marketing services, campaign management, brand development, or specific marketing initiatives. The RFP must comply with Nigerian legislation including the Public Procurement Act, APCON regulations, and data protection laws. It should detail the scope of work, evaluation criteria, submission requirements, and terms of engagement while incorporating local content requirements where applicable. This document is particularly important for large-scale marketing projects or when organizations need to evaluate multiple service providers systematically.
Suggested Sections

1. Introduction: Overview of the organization issuing the RFP and the general purpose of the marketing project

2. Project Overview: Detailed description of the marketing objectives, scope, and expected outcomes

3. Scope of Services: Specific marketing services required, deliverables, and performance expectations

4. Timeline: Key dates including RFP submission deadline, evaluation period, selection notification, and project milestones

5. Submission Requirements: Detailed instructions for proposal submission, including format, content requirements, and delivery method

6. Evaluation Criteria: Clear explanation of how proposals will be evaluated and weighted scoring criteria

7. Budget Guidelines: Expected budget range, payment terms, and financial proposal requirements

8. Terms and Conditions: Legal requirements, contract terms, and compliance with Nigerian regulations

9. Contact Information: Details of the RFP coordinator and process for submitting questions

Optional Sections

1. Pre-qualification Requirements: Specific requirements for agency pre-qualification, used when seeking specialized marketing expertise or handling sensitive campaigns

2. Technical Requirements: Detailed technical specifications, included when the marketing project involves significant digital components or specific technology requirements

3. Local Content Requirements: Specifications for local content inclusion, used when compliance with Nigerian local content laws is required

4. Sustainability Requirements: Environmental and social responsibility criteria, included for projects with specific sustainability goals

5. Security Requirements: Data security and privacy specifications, included when handling sensitive customer data or compliance with NDPR is crucial

6. Sub-contracting Guidelines: Rules and requirements for sub-contracting, included when sub-contracting is permitted or restricted

Suggested Schedules

1. Schedule A - Detailed Scope of Work: Comprehensive breakdown of required marketing services and deliverables

2. Schedule B - Proposal Response Template: Standardized template for vendors to ensure consistent proposal formatting

3. Schedule C - Pricing Schedule: Template for detailed cost breakdown and pricing information

4. Schedule D - Evaluation Matrix: Detailed scoring criteria and evaluation methodology

5. Appendix 1 - Company Information Form: Template for vendor company information and credentials

6. Appendix 2 - Reference Project Form: Template for submitting relevant past project examples

7. Appendix 3 - Compliance Declaration: Declaration form for compliance with Nigerian laws and regulations

8. Appendix 4 - Non-Disclosure Agreement: Standard NDA for protecting confidential information during the RFP process

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈ˰æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions




































Clauses






























Relevant Industries

Consumer Goods

Financial Services

Telecommunications

Healthcare

Technology

Real Estate

Retail

Education

Entertainment

Manufacturing

Energy

Agriculture

Professional Services

Non-Profit Organizations

Government and Public Sector

Relevant Teams

Marketing

Procurement

Legal

Finance

Compliance

Business Development

Communications

Operations

Project Management

Commercial

Vendor Management

Relevant Roles

Marketing Director

Procurement Manager

Marketing Manager

Brand Manager

Commercial Director

Legal Counsel

Compliance Officer

Project Manager

Finance Manager

Chief Marketing Officer

Business Development Manager

Communications Manager

Vendor Relations Manager

Contract Administrator

Marketing Operations Manager

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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