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The Advertising Agency Contract is essential for formalizing professional relationships in the advertising industry under Dutch law. This document is typically used when a company engages an advertising agency for creative services, campaign management, media buying, or full-service advertising solutions. The contract addresses key aspects including service scope, deliverables, approval workflows, intellectual property rights, and payment terms, while ensuring compliance with Dutch advertising regulations, the Dutch Civil Code, and EU data protection laws. It's particularly important in protecting both parties' interests, establishing clear performance expectations, and providing a framework for successful collaboration in advertising projects. The document can be customized based on specific service requirements, whether for traditional advertising, digital marketing, or integrated campaigns.

1. Parties: Identification of the advertising agency and the client, including full legal names, registration numbers, and registered addresses

2. Background: Context of the agreement, including brief description of the agency's services and client's requirements

3. Definitions: Key terms used throughout the agreement, including 'Services', 'Deliverables', 'Campaign', 'Intellectual Property Rights', etc.

4. Scope of Services: Detailed description of advertising services to be provided, including types of advertising, channels, and campaign parameters

5. Agency Obligations: Core responsibilities of the advertising agency, including delivery timelines, quality standards, and reporting requirements

6. Client Obligations: Client's responsibilities, including providing necessary information, approvals, and materials

7. Approval Process: Procedures for submitting, reviewing, and approving advertising materials and campaigns

8. Fees and Payment: Compensation structure, payment terms, expenses, and invoicing procedures

9. Intellectual Property Rights: Ownership and licensing of creative works, existing IP, and campaign materials

10. Confidentiality: Protection of confidential information and trade secrets

11. Term and Termination: Duration of the agreement and circumstances for termination

12. Data Protection: GDPR compliance and data handling procedures

13. Liability and Indemnification: Limitation of liability and mutual indemnification provisions

14. General Provisions: Standard clauses including governing law, notices, and assignment