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Influencer Agreement Contract
"I need an Influencer Agreement Contract for a luxury skincare brand engaging a wellness influencer in New Zealand, with specific emphasis on product safety claims and mandatory disclosure requirements for sponsored content."
1. Parties: Identifies the contracting parties - the brand/company and the influencer (including legal names and contact details)
2. Background: Sets out the context of the agreement, including the brand's desire to engage the influencer and the influencer's expertise/following
3. Definitions: Defines key terms used throughout the agreement, including 'Content', 'Platform', 'Campaign', 'Deliverables', etc.
4. Appointment and Scope: Establishes the engagement of the influencer and outlines the general scope of services
5. Influencer Obligations: Details the key responsibilities and commitments of the influencer, including content creation and posting requirements
6. Brand Obligations: Outlines the brand's responsibilities, including providing necessary materials and approvals
7. Compliance Requirements: Specifies advertising standards, disclosure requirements, and platform guidelines that must be followed
8. Approval Process: Details the content review and approval process, including timelines and revision procedures
9. Compensation: Specifies payment terms, amounts, and any performance-based bonuses
10. Intellectual Property: Addresses ownership and licensing of content, including usage rights and restrictions
11. Term and Termination: Specifies the duration of the agreement and circumstances for termination
12. Confidentiality: Protects confidential information shared during the engagement
13. General Provisions: Standard legal clauses including governing law, dispute resolution, and entire agreement
1. Exclusivity: Used when the brand requires the influencer not to work with competing brands during the contract period
2. Performance Metrics: Include when specific engagement or performance targets are required for the campaign
3. Crisis Management: Added for high-profile campaigns requiring specific procedures for handling negative publicity or controversies
4. Content Usage Rights: Detailed section when complex content usage scenarios need to be addressed
5. Multi-Platform Requirements: Used when the campaign spans multiple social media platforms with different requirements
6. Product Integration: Added when specific product placement or integration guidelines need to be followed
7. International Compliance: Include when the campaign targets multiple jurisdictions
8. Agency Involvement: Used when a third-party agency is involved in managing the relationship
1. Schedule 1 - Campaign Brief: Detailed description of the campaign, including objectives, target audience, and key messages
2. Schedule 2 - Content Requirements: Specific requirements for content creation, including format, style guidelines, and posting schedule
3. Schedule 3 - Payment Schedule: Detailed breakdown of payment terms, installments, and any performance-based incentives
4. Schedule 4 - Brand Guidelines: Brand style guide, approved hashtags, messaging guidelines, and restricted content
5. Schedule 5 - Compliance Checklist: List of required disclosures, platform-specific requirements, and regulatory compliance points
6. Appendix A - Approved Products/Services: List of specific products or services to be featured in the campaign
7. Appendix B - Performance Metrics: Detailed metrics and KPIs for measuring campaign success
8. Appendix C - Platform-Specific Requirements: Technical specifications and requirements for each social media platform
Authors
Retail
Fashion and Apparel
Beauty and Cosmetics
Technology
Food and Beverage
Health and Wellness
Entertainment
Gaming
Travel and Tourism
Sports and Fitness
Financial Services
Education
Consumer Goods
Luxury Goods
Automotive
Telecommunications
Legal
Marketing
Digital Marketing
Social Media
Brand Management
Content Creation
Compliance
Communications
Procurement
Business Development
Creative Services
Partnership Management
Marketing Manager
Social Media Manager
Brand Manager
Legal Counsel
Compliance Officer
Digital Marketing Director
Influencer Relations Manager
Content Strategy Manager
Campaign Manager
Partnership Manager
Communications Director
Procurement Manager
Contract Administrator
Business Development Manager
Creative Director
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