Social Media Confidentiality Agreement

Social Media Confidentiality Agreement Template for New Zealand

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Key Requirements PROMPT example:

"I need a Social Media Confidentiality Agreement for my retail company that employs 50 staff members and regularly collaborates with social media influencers; the agreement should specifically address both employee social media use and influencer partnerships starting from March 2025."

Document background

This Social Media Confidentiality Agreement is essential for organizations operating in New Zealand's digital landscape where social media presence is increasingly crucial for business operations. The document is designed to protect organizational interests while ensuring compliance with New Zealand's privacy, employment, and digital communication laws. It should be implemented when employees or contractors have access to company social media accounts or may discuss company-related matters on personal social media platforms. The agreement includes specific provisions for social media usage, confidentiality obligations, brand protection, and data security measures, while accounting for both professional and personal social media activities. It's particularly relevant given the rising incidents of confidentiality breaches through social media and the need for clear guidelines in digital communication.

Suggested Sections

1. Parties: Identifies the parties entering into the agreement (typically the employer/company and the employee/contractor)

2. Background: Explains the context and purpose of the agreement, including the company's social media presence and need for confidentiality

3. Definitions: Defines key terms including 'Confidential Information', 'Social Media Platforms', 'Professional Social Media Accounts', 'Personal Social Media Accounts', and other relevant terms

4. Scope of Agreement: Outlines what activities and platforms are covered by the agreement

5. Confidentiality Obligations: Details the specific obligations regarding confidential information, including prohibition on unauthorized disclosure via social media

6. Authorized Social Media Use: Specifies permitted social media activities and official posting guidelines

7. Prohibited Activities: Lists specific prohibited actions on social media platforms

8. Company Reputation: Requirements for protecting the company's reputation and brand on social media

9. Intellectual Property Rights: Clarifies ownership of social media content and accounts

10. Security Requirements: Specifies security measures for social media access and account management

11. Breach and Consequences: Outlines what constitutes a breach and the resulting consequences

12. Term and Termination: Specifies the duration of the agreement and termination conditions

13. General Provisions: Standard contract clauses including governing law, entire agreement, and amendments

Optional Sections

1. Personal Account Management: Additional guidelines for managing personal social media accounts, recommended when employees have significant personal social media presence

2. Client Confidentiality: Specific provisions for protecting client information on social media, essential for client-facing roles

3. Crisis Management: Procedures for handling social media during crisis situations, recommended for high-profile companies

4. International Considerations: Special provisions for cross-border social media activity, necessary for companies operating internationally

5. Training Requirements: Mandatory social media training provisions, useful for roles with significant social media responsibilities

6. Monitoring and Compliance: Details about how the company will monitor social media compliance, optional based on company policy

Suggested Schedules

1. Schedule 1: Approved Social Media Platforms: List of social media platforms covered by the agreement and any platform-specific requirements

2. Schedule 2: Social Media Guidelines: Detailed guidelines for social media posting and engagement

3. Schedule 3: Approved Company Hashtags and Mentions: List of approved company hashtags, handles, and proper brand usage guidelines

4. Schedule 4: Emergency Contacts: Contact information for social media emergencies or crisis situations

5. Appendix A: Acknowledgment Form: Form for employees to sign acknowledging understanding of the agreement

6. Appendix B: Social Media Account Access Log: Template for recording authorized access to company social media accounts

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok��˰� | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co

Relevant legal definitions

Clauses

Relevant Industries

Technology

Retail

Professional Services

Entertainment

Media

Financial Services

Healthcare

Education

Hospitality

Manufacturing

Non-Profit

Government

Telecommunications

Marketing and Advertising

E-commerce

Relevant Teams

Marketing

Communications

Public Relations

Human Resources

Customer Service

Social Media

Digital

Content Creation

Brand Management

Corporate Communications

Sales

Executive Leadership

Customer Experience

Business Development

Relevant Roles

Social Media Manager

Marketing Executive

Communications Officer

Public Relations Manager

Customer Service Representative

Human Resources Manager

Content Creator

Digital Marketing Specialist

Brand Ambassador

Community Manager

Sales Representative

Executive Officer

Department Head

Product Manager

Business Development Manager

Corporate Communications Director

Customer Experience Manager

Digital Strategy Director

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