1. Parties: Identification of the franchisor and master franchisee, including full legal names and registered addresses
2. Background: Context of the agreement, brief description of the business concept, and purpose of the master franchise arrangement
3. Definitions: Comprehensive definitions of terms used throughout the agreement, including territory, intellectual property, know-how, and franchise system
4. Grant of Rights: Specific rights granted to the master franchisee, including territorial exclusivity and right to sub-franchise
5. Term and Renewal: Duration of the agreement and conditions for renewal
6. Fees and Payments: Initial fees, ongoing royalties, advertising contributions, and payment terms
7. Obligations of the Franchisor: Support, training, and assistance to be provided by the franchisor
8. Obligations of the Master Franchisee: Operating standards, development schedule, sub-franchising obligations, and reporting requirements
9. Intellectual Property: Use of trademarks, patents, copyright materials, and protection of intellectual property rights
10. Quality Control: Standards maintenance, inspection rights, and compliance requirements
11. Marketing and Advertising: Marketing obligations, advertising standards, and promotional requirements
12. Sub-Franchising Terms: Requirements and procedures for granting sub-franchises
13. Training: Initial and ongoing training requirements for master franchisee and sub-franchisees
14. Confidentiality: Protection of confidential information and trade secrets
15. Non-Competition: Restrictions during and after the term of the agreement
16. Default and Termination: Events of default, remedies, and termination procedures
17. Post-Termination: Obligations and rights after agreement termination
18. Assignment: Transfer restrictions and requirements for both parties
19. Dispute Resolution: Procedures for resolving disputes, including jurisdiction and governing law
20. General Provisions: Standard boilerplate clauses including notices, entire agreement, and amendments
