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Brand Purchase Agreement

Brand Purchase Agreement Template for Singapore

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Key Requirements PROMPT example:

Brand Purchase Agreement

"I need a Brand Purchase Agreement for acquiring a Singapore-based luxury cosmetics brand, including all associated trademarks and social media accounts, with completion planned for March 2025 and including a 12-month transitional services arrangement."

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Document background
The Brand Purchase Agreement serves as the primary transaction document for acquiring brand rights and associated intellectual property in Singapore. This agreement is essential when companies seek to acquire established brands, either as part of business expansion or portfolio diversification. It covers crucial elements including brand valuation, IP rights transfer, warranties about brand ownership and usage, and compliance with Singapore's regulatory framework. The document typically includes detailed provisions about existing brand licenses, usage rights, and transition arrangements, making it particularly important for cross-border brand acquisitions and corporate restructuring.
Suggested Sections

1. Parties: Identification and details of the contracting parties

2. Background: Context of the transaction and brief history of the brand

3. Definitions: Key terms used throughout the agreement

4. Sale and Purchase: Core terms of the brand purchase, including assets being transferred

5. Purchase Price: Consideration and payment terms

6. Completion: Closing mechanics and requirements

7. Seller's Warranties: Representations and warranties regarding the brand

8. Intellectual Property Rights: Details of IP transfer and protection

Optional Sections

1. Earn-out Provisions: Additional terms when part of purchase price is contingent on future performance

2. Employee Transfer: Terms for transferring employees associated with the brand

3. Transitional Services: Temporary support services provided by seller post-completion

Suggested Schedules

1. Brand Assets Schedule: Detailed list of all brand assets being transferred

2. Intellectual Property Schedule: List of all registered and unregistered IP rights

3. Completion Requirements: Checklist of documents and actions required at completion

4. Brand Guidelines: Technical specifications and usage guidelines for the brand

5. Existing Licenses: List of current brand licensing arrangements

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈË°æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions






































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Industries

Trade Marks Act (Chapter 332): Primary legislation governing trademark registration, protection, transfer, and regulating assignment and licensing of trademarks in Singapore

Sale of Goods Act (Chapter 393): Fundamental legislation governing commercial transactions and sale of goods, defining rights and obligations of contracting parties

Contract Law (Common Law): Based on common law principles and Application of English Law Act, covering contract formation, validity, and enforcement

Competition Act (Chapter 50B): Regulates anti-competitive practices and ensures transactions don't create monopolistic situations

Copyright Act: Part of IP law framework protecting creative works and related intellectual property rights

Patents Act: Legislation governing patent protection and enforcement in Singapore

Registered Designs Act: Protects industrial designs and aesthetic aspects of products

Consumer Protection (Fair Trading) Act: Protects consumer interests and regulates fair trading practices, relevant for consumer-facing brands

Companies Act (Chapter 50): Governs corporate authority and execution requirements for business entities

Registration of Businesses Act: Establishes requirements for business registration in Singapore

Goods and Services Tax Act: Governs taxation of goods and services, including brand-related transactions

Income Tax Act: Regulates taxation of income, including revenue from brand transactions

Stamp Duties Act: Governs stamp duties payable on certain documents and transactions

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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