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Digital Marketing Contract Agreement Template for Singapore

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Key Requirements PROMPT example:

Digital Marketing Contract Agreement

"I need a Digital Marketing Contract Agreement for my e-commerce startup to engage a marketing agency in Singapore for a 12-month campaign starting January 2025, with specific focus on social media management and performance-based pricing."

Document background
The Digital Marketing Contract Agreement is essential for businesses operating in Singapore seeking to formalize digital marketing arrangements. This document is particularly relevant given Singapore's robust digital economy and strict regulatory framework. It addresses key aspects of digital marketing relationships including service delivery, data protection under PDPA, content ownership, and compliance with Singapore's advertising standards. The agreement is designed to protect both service providers and clients while ensuring alignment with Singapore's legal requirements for digital transactions and marketing activities.
Suggested Sections

1. Parties: Identifies and defines the contracting parties - typically the digital marketing service provider and the client

2. Background: Contextual information explaining the purpose of the agreement and the parties' intentions

3. Definitions: Key terms used throughout the agreement and their specific meanings

4. Scope of Services: Detailed description of digital marketing services to be provided

5. Term and Termination: Duration of the agreement and conditions for termination

6. Fees and Payment Terms: Pricing structure, payment schedule, and related terms

7. Intellectual Property Rights: Ownership and usage rights of content, materials, and deliverables

8. Data Protection and Privacy: Compliance with PDPA and data handling requirements

9. Confidentiality: Protection of confidential information shared between parties

10. General Provisions: Standard legal clauses including governing law, notices, and entire agreement

Optional Sections

1. Service Level Agreement: Specific performance metrics and standards - recommended for larger contracts with specific deliverable requirements

2. Third-Party Services: Terms relating to use of third-party platforms or tools - applicable when external services or platforms are integral to service delivery

3. International Data Transfer: Provisions for cross-border data transfers - necessary when services involve multiple jurisdictions

4. Change Control: Process for managing changes to scope or services - recommended for longer-term or complex projects

Suggested Schedules

1. Schedule 1: Service Specifications: Detailed breakdown of specific digital marketing services

2. Schedule 2: Fee Schedule: Detailed pricing structure and payment terms

3. Schedule 3: KPIs and Reporting: Performance metrics and reporting requirements

4. Schedule 4: Data Processing Agreement: Detailed terms for handling personal data under PDPA

5. Appendix A: Campaign Guidelines: Specific requirements for marketing campaigns

6. Appendix B: Brand Guidelines: Client's branding requirements and specifications

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈ˰æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

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Industries

Electronic Transactions Act (ETA): Primary legislation governing electronic transactions and digital contracts in Singapore, ensuring the legal recognition and validity of electronic signatures and contracts

Personal Data Protection Act (PDPA): Key legislation governing the collection, use, disclosure, and protection of personal data in Singapore, including requirements for consent and data handling

Copyright Act: Legislation protecting intellectual property rights in creative works, including digital content and marketing materials

Trade Marks Act: Legislation protecting brands and trademarks, crucial for digital marketing activities and brand representation

Spam Control Act: Regulates the sending of unsolicited commercial electronic messages and requirements for marketing communications

Consumer Protection (Fair Trading) Act: Protects consumers against unfair practices and ensures fair trading standards in digital marketing activities

Singapore Code of Advertising Practice (SCAP): Guidelines set by the Advertising Standards Authority of Singapore for ethical advertising practices and standards

Internet Code of Practice: Regulations governing internet content and online behavior in Singapore, including digital marketing practices

PDPA Data Protection Obligations: Specific obligations under PDPA including the nine main obligations organizations must comply with when handling personal data

Electronic Contracting Provisions: Specific provisions under ETA governing the formation and validity of electronic contracts

ASAS Guidelines: Specific guidelines from the Advertising Standards Authority of Singapore for marketing communications and advertising

MAS Guidelines: Monetary Authority of Singapore guidelines applicable when marketing financial services or products

GDPR Compliance Requirements: European Union's General Data Protection Regulation considerations when dealing with EU customers or data subjects

ASEAN Framework on Personal Data Protection: Regional framework providing guidelines for data protection within ASEAN member states

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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