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Marketing Consent Form Template for United States

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Key Requirements PROMPT example:

Marketing Consent Form

"I need a Marketing Consent Form for my online retail business that covers email, SMS, and social media marketing channels, with specific provisions for sharing data with our delivery partners and advertising platforms."

Document background
The Marketing Consent Form is essential for businesses operating in the United States that engage in direct marketing activities. This document became increasingly important with the implementation of stricter privacy regulations and consumer protection laws. The form serves multiple purposes: ensuring legal compliance, building trust with consumers, and documenting explicit consent for marketing communications. It typically includes details about data collection, usage, sharing practices, and the specific marketing channels for which consent is being sought. The document must comply with federal regulations like CAN-SPAM and TCPA, while also considering state-specific requirements.
Suggested Sections

1. Company Information & Contact Details: Identification and contact information of the organization collecting consent

2. Individual Information: Name, contact details, and other relevant information about the person providing consent

3. Marketing Permissions: Specific types of marketing communications being consented to (email, SMS, phone, mail, etc.)

4. Data Usage Declaration: Clear explanation of how personal information will be collected, used, and stored

5. Opt-out Procedures: Clear instructions on how to withdraw consent or opt-out of communications

6. Data Retention Statement: Information about how long the data will be kept and how it will be managed

7. Consent Declaration: Final statement confirming consent with checkbox or signature block

Optional Sections

1. Third-Party Sharing Notice: Information about sharing personal data with marketing partners or third parties - include when data will be shared beyond the primary organization

2. International Transfer Notice: Details about cross-border data transfers - include when marketing activities involve international data processing

3. Special Categories Consent: Additional consent requirements for sensitive personal information - include when collecting sensitive data categories

4. Age Verification: Confirmation of age requirements - include when marketing might reach minors or age-restricted products/services

Suggested Schedules

1. Privacy Policy: Complete privacy policy or reference to where it can be accessed

2. Marketing Partners List: Comprehensive list of third-party marketing partners and data processors

3. Communication Preferences Form: Detailed form for specifying preferences for different types of marketing communications

4. Data Processing Details: Technical information about data processing methods, storage, and security measures

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈ˰æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Clauses















Industries

CAN-SPAM Act: Federal law governing commercial email practices, requiring clear identification of marketing messages, accurate header information, and opt-out mechanisms

TCPA: Telephone Consumer Protection Act regulating telemarketing calls, text messages, and automated dialing systems

TSR: Telemarketing Sales Rule establishing requirements for telemarketing practices, including disclosure requirements and prohibited practices

CCPA: California Consumer Privacy Act providing California residents with rights regarding their personal information and specific requirements for businesses

COPPA: Children's Online Privacy Protection Act regulating the collection of personal information from children under 13

State Privacy Laws: Various state-specific privacy regulations including Virginia CDPA and Colorado Privacy Act, requiring specific consent and data handling practices

FTC Guidelines: Federal Trade Commission guidelines governing marketing practices, truth in advertising, and consumer protection

FCC Regulations: Federal Communications Commission regulations governing communications and marketing channels

GDPR Considerations: European Union's General Data Protection Regulation requirements if marketing to EU residents

CASL Compliance: Canada's Anti-Spam Legislation requirements if marketing to Canadian residents

Data Retention Requirements: Legal obligations regarding how long marketing consent and customer data can be stored

Opt-Out Mechanisms: Legal requirements for providing clear and accessible methods for withdrawing marketing consent

Third-Party Sharing Disclosure: Requirements for disclosing how personal information may be shared with or sold to third parties

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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