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A Trademark Usage Agreement becomes necessary when a trademark owner wishes to allow others to use their mark while maintaining control over its representation and protecting its value. This document, governed by U.S. trademark law, establishes the specific parameters for trademark usage, including quality standards, territorial restrictions, and duration. It serves as a critical tool for brand protection while enabling business expansion through licensed use of the mark. The agreement typically includes provisions for monitoring usage, maintaining quality standards, and specifying terms for termination if the licensee fails to meet obligations.
