The White Label Reseller Agreement serves as a foundational document for businesses seeking to expand their market presence through white label partnerships under U.S. jurisdiction. This agreement is essential when a company wishes to allow others to rebrand and resell their products or services while maintaining control over quality, distribution, and brand integrity. It addresses key considerations such as intellectual property rights, revenue sharing, support obligations, and compliance requirements. The agreement is particularly relevant in today's digital economy where white label solutions have become increasingly prevalent across various industries.
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1. Parties: Identification and details of the white label provider and reseller
2. Background: Context of the agreement and business relationship
3. Definitions: Key terms used throughout the agreement
4. License Grant: Scope and terms of the white label license
5. Intellectual Property Rights: Ownership and usage rights of IP
6. Payment Terms: Pricing, payment schedule, and related conditions
7. Term and Termination: Duration and termination conditions
8. Confidentiality: Protection of confidential information and trade secrets
9. Representations and Warranties: Statements of fact and promises made by both parties
10. Indemnification: Obligations to protect against losses and liability
11. General Provisions: Miscellaneous legal provisions including governing law, notices, and assignment
1. Territory Restrictions: Geographic limitations on resale rights, used when resale is limited to specific regions
2. Minimum Purchase Requirements: Minimum order quantities or values, used when implementing volume-based relationships
3. Marketing Requirements: Specific marketing obligations and restrictions, used when specific brand guidelines must be followed
4. Training and Support: Details of training and support services provided to reseller, used when technical or operational support is part of the agreement
5. Quality Control: Quality assurance requirements and monitoring processes, used when maintaining specific quality standards is crucial
1. Product Schedule: List of products/services covered under the agreement
2. Pricing Schedule: Detailed pricing structure and terms
3. Service Level Agreement: Performance metrics and service standards
4. Brand Guidelines: Specific requirements for brand usage and marketing
5. Technical Specifications: Technical requirements and integration details
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