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1. Parties: Identification of the service provider and client, including full legal names, addresses, and registration details
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Detailed definitions of technical terms, service-specific terminology, and key contract terms
4. Scope of Services: Detailed description of digital marketing services to be provided, including specific platforms and channels
5. Service Provider Obligations: Detailed responsibilities of the marketing agency, including deliverables, timelines, and quality standards
6. Client Obligations: Client's responsibilities, including provision of materials, approvals, and access to necessary accounts
7. Terms and Fees: Payment terms, fee structure, and billing arrangements
8. Performance Metrics: KPIs, reporting requirements, and measurement criteria for marketing campaigns
9. Intellectual Property Rights: Ownership and usage rights for marketing materials, content, and campaign assets
10. Data Protection and Privacy: Compliance with UAE data protection laws and handling of personal data
11. Confidentiality: Protection of confidential information and trade secrets
12. Term and Termination: Duration of agreement, renewal terms, and termination provisions
13. Compliance with Laws: Adherence to UAE marketing, advertising, and electronic commerce regulations
14. Limitation of Liability: Liability caps and exclusions in accordance with UAE law
15. General Provisions: Standard legal provisions including governing law, jurisdiction, and dispute resolution
1. Social Media Management: Specific terms for social media account management and content creation, used when social media services are included
2. Content Creation and Approval: Detailed process for content creation, review, and approval, used for content marketing services
3. Search Engine Optimization: Specific terms for SEO services, used when SEO is part of the service scope
4. Paid Advertising Management: Terms for managing paid advertising campaigns, used when PPC or paid social media advertising is included
5. Third-Party Tools and Services: Terms regarding use of third-party marketing tools and services, used when specific tools are part of service delivery
6. Crisis Management: Procedures for handling social media or PR crises, used for high-profile clients or sensitive industries
7. Service Level Agreement: Specific performance guarantees and response times, used for premium service packages
8. White Labeling: Terms for white-label service provision, used when agency works as subcontractor
9. Influencer Marketing: Terms specific to influencer collaboration and management, used when influencer marketing is included
1. Schedule A - Service Specifications: Detailed breakdown of services, deliverables, and timelines
2. Schedule B - Fee Schedule: Detailed pricing, payment terms, and fee calculations
3. Schedule C - Performance Metrics and KPIs: Specific metrics, targets, and measurement methodologies
4. Schedule D - Approved Platforms and Tools: List of approved marketing platforms, tools, and technologies
5. Schedule E - Brand Guidelines: Client's branding requirements and guidelines
6. Schedule F - Data Processing Agreement: Detailed terms for handling personal data in compliance with UAE law
7. Schedule G - Service Level Requirements: Specific service levels, response times, and performance standards
8. Appendix 1 - Campaign Brief Template: Standard template for campaign briefs and approvals
9. Appendix 2 - Reporting Templates: Standard formats for performance reports and analytics
10. Appendix 3 - Emergency Contact Protocol: Contact details and procedures for urgent situations
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