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Contract For Digital Marketing Services Template for Hong Kong

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Key Requirements PROMPT example:

Contract For Digital Marketing Services

"I need a Contract For Digital Marketing Services for my e-commerce company based in Hong Kong, focusing on social media management and content creation, with strict data protection clauses and quarterly performance reviews starting from March 2025."

Document background
The Contract For Digital Marketing Services is essential for businesses operating in Hong Kong seeking to formalize their digital marketing arrangements with service providers. This document is typically used when engaging external marketing agencies or consultants for services such as social media management, content creation, SEO, digital advertising, and email marketing campaigns. It incorporates Hong Kong-specific legal requirements, including compliance with the Personal Data (Privacy) Ordinance, Trade Descriptions Ordinance, and Unsolicited Electronic Messages Ordinance. The contract provides crucial protection for both parties by clearly defining service expectations, deliverables, performance metrics, data handling procedures, and intellectual property rights, while ensuring adherence to Hong Kong's digital marketing regulations and industry standards.
Suggested Sections

1. Parties: Identification of the service provider and client, including full legal names and registered addresses

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Definitions of key terms used throughout the agreement

4. Scope of Services: Detailed description of digital marketing services to be provided

5. Term and Commencement: Duration of the agreement and start date

6. Service Provider's Obligations: Key responsibilities and commitments of the marketing agency

7. Client's Obligations: Client's responsibilities, including provision of materials and approvals

8. Fees and Payment Terms: Pricing structure, payment schedule, and invoicing terms

9. Intellectual Property Rights: Ownership and usage rights of created content and materials

10. Data Protection and Privacy: Compliance with PDPO and data handling requirements

11. Confidentiality: Protection of confidential information shared between parties

12. Performance Metrics and Reporting: KPIs, reporting requirements, and evaluation criteria

13. Termination: Conditions and process for contract termination

14. Limitation of Liability: Limits on liability and indemnification provisions

15. General Provisions: Standard legal clauses including governing law, notices, and assignment

Optional Sections

1. Social Media Management: Specific terms for social media account management and content creation

2. Search Engine Optimization: Detailed terms for SEO services and performance metrics

3. Pay-Per-Click Advertising: Terms for managing paid advertising campaigns and budget allocation

4. Content Creation Services: Specific terms for content development and approval processes

5. Email Marketing Services: Terms for email campaign management and compliance with spam regulations

6. Website Management: Terms for website updates and maintenance services

7. Influencer Marketing: Terms for engaging and managing influencer partnerships

8. Crisis Management: Procedures for handling social media or PR crises

9. Non-Compete Clause: Restrictions on working with competing businesses

Suggested Schedules

1. Schedule 1: Service Specifications: Detailed breakdown of services, deliverables, and timelines

2. Schedule 2: Fee Schedule: Detailed pricing structure, including any variable costs or performance-based fees

3. Schedule 3: Service Level Agreement: Specific performance metrics, response times, and service standards

4. Schedule 4: Approved Platforms and Tools: List of authorized marketing platforms and tools to be used

5. Schedule 5: Brand Guidelines: Client's branding requirements and style guidelines

6. Schedule 6: Reporting Templates: Standard formats for performance reports and analytics

7. Appendix A: Data Processing Agreement: Detailed terms for handling personal data in compliance with PDPO

8. Appendix B: Campaign Calendar: Planned marketing activities and campaign schedule

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈ˰æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions














































Clauses









































Relevant Industries

Retail

E-commerce

Financial Services

Technology

Healthcare

Education

Professional Services

Entertainment

Hospitality

Real Estate

Consumer Goods

Fashion and Apparel

Food and Beverage

Travel and Tourism

Non-profit Organizations

Relevant Teams

Legal

Marketing

Procurement

Compliance

Digital Operations

Brand Management

Content Creation

Social Media

Business Development

E-commerce

Risk Management

Finance

Relevant Roles

Marketing Director

Chief Marketing Officer

Digital Marketing Manager

Legal Counsel

Procurement Manager

Marketing Operations Manager

Brand Manager

Content Marketing Manager

Social Media Manager

Digital Strategy Director

Compliance Officer

Contract Manager

Business Development Manager

E-commerce Manager

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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