Document background
The Digital Marketing Agreement serves as a foundational document for businesses engaging digital marketing services in Australia. It is essential when establishing a professional relationship between a marketing service provider and a client for online marketing activities. The agreement covers crucial aspects including service scope, deliverables, KPIs, data protection, and compliance with Australian regulations such as the Privacy Act 1988, Spam Act 2003, and Australian Consumer Law. This document is particularly important given the increasing complexity of digital marketing channels and the need to protect both parties while ensuring regulatory compliance in the Australian business environment. It should be used when engaging any form of professional digital marketing services, from social media management to SEO, content marketing, and paid advertising campaigns.
