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The Digital Marketing Agreement is essential for businesses operating in Pakistan's growing digital landscape. This agreement is typically used when a company engages a digital marketing agency or service provider to manage their online presence, social media accounts, digital advertising campaigns, and content marketing initiatives. It explicitly defines the scope of digital marketing services, performance metrics, content approval processes, and compliance requirements with Pakistani laws including the Electronic Transactions Ordinance 2002 and Prevention of Electronic Crimes Act 2016. The agreement is particularly important given the increasing focus on digital transformation and the need for clear contractual frameworks in digital service delivery, while ensuring compliance with local regulations regarding electronic transactions, data protection, and consumer rights.

1. Parties: Identification of the service provider (digital marketing agency) and the client

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Key terms used throughout the agreement, including digital marketing-specific terminology

4. Scope of Services: Detailed description of digital marketing services to be provided

5. Service Provider Obligations: Specific responsibilities of the digital marketing agency

6. Client Obligations: Client's responsibilities including content approval and provision of materials

7. Performance Metrics: KPIs and measurement criteria for marketing campaign success

8. Intellectual Property Rights: Ownership and usage rights of created content and marketing materials

9. Data Protection and Privacy: Compliance with data protection laws and handling of customer data

10. Fees and Payment Terms: Pricing structure, payment schedule, and related terms

11. Term and Termination: Duration of agreement and termination provisions

12. Confidentiality: Protection of confidential information shared between parties

13. Warranties and Indemnities: Guarantees provided by both parties and liability provisions

14. Force Majeure: Provisions for unforeseen circumstances affecting service delivery

15. Governing Law and Jurisdiction: Application of Pakistani law and dispute resolution mechanisms