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Market Research Agreement

Market Research Agreement Template for Australia

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Key Requirements PROMPT example:

Market Research Agreement

"I need a Market Research Agreement for a 6-month consumer survey project starting March 2025, focusing on retail banking customer satisfaction in New South Wales, with strict data privacy requirements and participant confidentiality."

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Document background
The Market Research Agreement is essential for organizations commissioning professional market research services in Australia. It establishes the legal framework for conducting market research projects, including consumer surveys, focus groups, data analysis, and research reporting. This agreement is specifically designed to comply with Australian legislation, including the Privacy Act 1988 (Cth) and the Australian Consumer Law, while incorporating industry best practices from the Australian Market and Social Research Society. It defines the responsibilities of both the commissioning organization and the research provider, covering crucial aspects such as research methodology, data protection, deliverables, and intellectual property rights. The agreement is particularly important for ensuring clear expectations, protecting confidential information, and maintaining professional standards in market research activities.
Suggested Sections

1. Parties: Identification of the client and the market research company

2. Background: Context of the agreement and brief description of the research project

3. Definitions: Key terms used throughout the agreement including Research Services, Deliverables, Confidential Information, etc.

4. Scope of Services: Detailed description of the market research services to be provided

5. Term and Timelines: Duration of the agreement and key project milestones

6. Fees and Payment Terms: Pricing structure, payment schedule, and invoicing details

7. Client Obligations: Responsibilities of the client including provision of information and materials

8. Research Company Obligations: Core responsibilities of the research company including methodology and quality standards

9. Data Protection and Privacy: Compliance with privacy laws and handling of personal information

10. Confidentiality: Protection of confidential information from both parties

11. Intellectual Property Rights: Ownership and usage rights of research outputs and pre-existing IP

12. Warranties and Indemnities: Standard warranties about service quality and related indemnifications

13. Termination: Conditions for ending the agreement and consequences of termination

14. General Provisions: Standard boilerplate clauses including notices, governing law, and dispute resolution

Optional Sections

1. International Research: Additional provisions for cross-border research including compliance with international laws

2. Consumer Panels: Specific terms for managing and maintaining consumer panels

3. Specialized Research Methodologies: Additional terms for specific research methods like ethnographic research or medical research

4. Subcontractor Requirements: Terms governing the use and management of subcontractors

5. Data Security Requirements: Enhanced data security provisions for sensitive research

6. Ethics Committee Approval: Requirements for ethics committee approval in sensitive research areas

7. Insurance Requirements: Specific insurance requirements for high-risk research activities

8. Brand Guidelines: Requirements for adherence to client's brand guidelines in research materials

Suggested Schedules

1. Research Specification: Detailed methodology, sample size, and technical requirements

2. Fee Schedule: Detailed breakdown of fees, expenses, and payment milestones

3. Project Timeline: Detailed project schedule with key deliverables and deadlines

4. Data Protection Protocol: Specific procedures for data collection, storage, and handling

5. Reporting Format: Templates and specifications for research reports and deliverables

6. Quality Control Procedures: Detailed quality assurance processes and standards

7. Key Personnel: List of key team members and their roles

8. Approved Subcontractors: List of pre-approved subcontractors and their roles

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈË°æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions






































Clauses









































Relevant Industries

Retail

Consumer Goods

Financial Services

Healthcare

Technology

Telecommunications

Media and Entertainment

Professional Services

Education

Government and Public Sector

Manufacturing

Automotive

Real Estate

Tourism and Hospitality

Non-profit Organizations

Relevant Teams

Marketing

Market Research

Business Development

Product Development

Brand Management

Customer Insights

Commercial

Procurement

Legal

Data Protection

Strategy

Innovation

Consumer Insights

Marketing Analytics

Relevant Roles

Marketing Director

Market Research Manager

Business Development Manager

Product Manager

Brand Manager

Customer Insights Manager

Research Director

Commercial Manager

Procurement Manager

Legal Counsel

Data Protection Officer

Consumer Insights Analyst

Strategy Director

Innovation Manager

Chief Marketing Officer

Research Operations Manager

Industries









Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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