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The Event Sponsorship Agreement serves as a crucial legal framework for formalizing sponsorship arrangements in Canada. This document is essential when a business or organization wishes to sponsor an event in exchange for promotional opportunities, brand exposure, or other marketing benefits. The agreement covers key aspects such as sponsorship fees, promotional rights, intellectual property usage, and compliance with Canadian advertising and competition laws. It's particularly important for protecting both parties' interests by clearly defining deliverables, payment terms, and termination rights. The document should be customized based on the specific province's requirements while maintaining compliance with federal regulations. Use this template when negotiating and finalizing any event sponsorship arrangement in Canada, whether for sporting events, cultural festivals, conferences, or other public gatherings.

1. Parties: Identifies the sponsor and event organizer/rights holder with their full legal names and addresses

2. Background: Describes the context of the agreement, including the event and the sponsor's interest in supporting it

3. Definitions: Defines key terms used throughout the agreement including Event, Sponsorship Benefits, Sponsorship Fee, Term, and Sponsor Materials

4. Sponsorship Rights and Benefits: Details the specific rights granted to the sponsor, including branding, advertising, and activation opportunities

5. Sponsorship Fee and Payment Terms: Specifies the sponsorship amount, payment schedule, and any additional costs

6. Term and Termination: Defines the duration of the agreement and circumstances under which it can be terminated

7. Intellectual Property Rights: Governs the use of logos, trademarks, and other IP of both parties

8. Obligations of the Event Organizer: Lists the event organizer's responsibilities in delivering the sponsorship benefits

9. Obligations of the Sponsor: Details the sponsor's responsibilities, including provision of materials and adherence to guidelines

10. Representations and Warranties: Contains standard commercial warranties from both parties

11. Indemnification: Sets out mutual indemnification obligations for various risks

12. Insurance: Specifies required insurance coverage for both parties

13. Confidentiality: Protects confidential information exchanged during the relationship

14. General Provisions: Contains standard boilerplate clauses including notices, governing law, and entire agreement