Document background
The Affiliate Addendum is designed to supplement existing commercial agreements by establishing specific terms for affiliate marketing relationships under German law. This document becomes necessary when companies wish to expand their marketing reach through affiliate partnerships, requiring detailed provisions for commission structures, performance tracking, and regulatory compliance. It addresses key requirements under German legislation, including the Civil Code (BGB), Commercial Code (HGB), and data protection laws (GDPR and BDSG). The addendum typically covers essential aspects such as permitted marketing activities, commission calculations, payment terms, data handling procedures, and compliance with German marketing regulations. It's particularly crucial for businesses operating in the German market or those subject to German jurisdiction, as it ensures alignment with local legal requirements while protecting both parties' interests in the affiliate relationship.
