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Marketing Agreement
1. Parties: Identification and details of the contracting parties
2. Background: Context of the agreement and business relationship
3. Definitions: Key terms used throughout the agreement
4. Scope of Services: Detailed description of marketing services to be provided
5. Term and Termination: Duration of agreement and termination provisions
6. Compensation and Payment Terms: Fee structure, payment schedule, and related terms
7. Obligations of Service Provider: Marketing agency's responsibilities and commitments
8. Client Obligations: Client's responsibilities including provision of materials and approvals
9. Compliance with Laws: Compliance with marketing laws, GDPR, and other relevant regulations
10. Intellectual Property Rights: Ownership and usage rights of marketing materials and content
11. Confidentiality: Protection of confidential information and trade secrets
12. Data Protection: GDPR compliance and data processing requirements
13. Representations and Warranties: Parties' assurances regarding capacity and service quality
14. Limitation of Liability: Scope of liability and limitations under Danish law
15. Force Majeure: Provisions for unforeseen circumstances affecting performance
16. Governing Law and Jurisdiction: Confirmation of Danish law application and dispute resolution
1. International Marketing Provisions: Additional terms for cross-border marketing activities
2. Social Media Marketing: Specific terms for social media marketing services and platform compliance
3. Performance Metrics and KPIs: Detailed performance measurement criteria and targets
4. Subcontractor Requirements: Terms governing the use of subcontractors or third-party services
5. Agency-Client Relationship: Specific terms defining the nature of the agency relationship
6. Credit and Payment Terms: Detailed payment structures for complex compensation arrangements
7. Marketing Channel Specific Terms: Special provisions for specific marketing channels (TV, radio, print, etc.)
8. Competition and Non-Solicitation: Restrictions on competitive activities and client/employee solicitation
9. Crisis Management: Procedures for handling marketing-related crises or PR issues
1. Schedule A - Service Description: Detailed scope of marketing services and deliverables
2. Schedule B - Fee Schedule: Detailed breakdown of fees, rates, and payment terms
3. Schedule C - Brand Guidelines: Client's branding requirements and usage guidelines
4. Schedule D - Campaign Calendar: Timeline of marketing activities and campaigns
5. Schedule E - Performance Metrics: Specific KPIs and measurement criteria
6. Schedule F - Approved Subcontractors: List of pre-approved third-party service providers
7. Schedule G - Data Processing Agreement: GDPR-compliant data processing terms and details
8. Schedule H - Creative Brief Template: Standard format for campaign briefs and approvals
9. Appendix 1 - Contact Information: Key contacts and escalation procedures for both parties
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