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Marketing Collaboration Agreement
1. Parties: Identification and details of the collaborating parties
2. Background: Context of the collaboration and purpose of the agreement
3. Definitions: Key terms used throughout the agreement
4. Scope of Collaboration: Detailed description of the marketing activities covered by the agreement
5. Roles and Responsibilities: Specific duties and obligations of each party
6. Term and Termination: Duration of the agreement and termination provisions
7. Financial Terms: Cost sharing, payment terms, and financial responsibilities
8. Intellectual Property Rights: Ownership and usage rights of marketing materials and brands
9. Data Protection and Privacy: GDPR compliance and data handling requirements
10. Confidentiality: Protection of confidential information shared during collaboration
11. Representations and Warranties: Standard guarantees from each party
12. Liability and Indemnification: Risk allocation and liability limitations
13. General Provisions: Standard legal clauses including governing law, notices, and amendments
1. Marketing Budget: Detailed budget provisions when specific financial commitments are required
2. Performance Metrics: KPIs and success metrics when specific targets are part of the collaboration
3. Exclusivity: Exclusivity provisions when parties agree to restrict collaboration with competitors
4. Personnel: Specific staff requirements when dedicated team members are essential
5. Insurance: Insurance requirements when activities involve significant risks
6. Dispute Resolution: Specific dispute resolution procedures when standard court jurisdiction is not preferred
7. Force Majeure: Detailed force majeure provisions when parties want specific events covered
1. Schedule 1 - Marketing Activities: Detailed description of planned marketing activities and campaigns
2. Schedule 2 - Brand Guidelines: Specific requirements for brand usage and marketing materials
3. Schedule 3 - Financial Terms: Detailed breakdown of costs, payment schedules, and budget allocation
4. Schedule 4 - Approved Marketing Materials: Pre-approved templates, formats, and content guidelines
5. Schedule 5 - Data Processing Agreement: Detailed GDPR-compliant data processing terms
6. Schedule 6 - Key Personnel: List of key contacts and responsible personnel from each party
7. Schedule 7 - Service Levels: Performance metrics and quality standards for marketing activities
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