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Marketing Collaboration Agreement

Marketing Collaboration Agreement Template for India

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Key Requirements PROMPT example:

Marketing Collaboration Agreement

"I need a Marketing Collaboration Agreement for a partnership between my e-commerce platform and a social media influencer agency in India, starting March 2025, with specific provisions for content creation, revenue sharing from affiliate marketing, and clear guidelines for Instagram and TikTok promotions."

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Document background
The Marketing Collaboration Agreement is a vital legal instrument used when two or more parties wish to combine their marketing efforts or resources in India. This document is particularly relevant in today's digital age where cross-brand marketing initiatives and collaborative promotional campaigns are becoming increasingly common. The agreement needs to comply with Indian contract law, advertising regulations, and consumer protection legislation while addressing modern marketing challenges such as social media advertising and influencer marketing. It typically includes detailed provisions about campaign execution, brand usage rights, revenue sharing, and performance metrics. The document is essential for protecting both parties' interests while ensuring clear communication of roles, responsibilities, and expectations in the marketing collaboration.
Suggested Sections

1. Parties: Identification and details of the contracting parties

2. Background: Context of the agreement and brief description of parties' businesses

3. Definitions: Definitions of key terms used throughout the agreement

4. Scope of Collaboration: Detailed description of marketing activities and collaboration scope

5. Roles and Responsibilities: Specific duties and obligations of each party

6. Term and Termination: Duration of agreement and conditions for termination

7. Financial Terms: Payment terms, revenue sharing, and financial obligations

8. Intellectual Property Rights: Ownership and usage rights of marketing materials and branded content

9. Confidentiality: Protection of confidential information shared during collaboration

10. Representations and Warranties: Parties' assurances regarding their capacity and authority

11. Compliance with Laws: Obligation to comply with relevant marketing and advertising laws

12. Limitation of Liability: Limits on parties' liability and indemnification provisions

13. Dispute Resolution: Process for resolving disputes between parties

14. General Provisions: Standard boilerplate clauses including notices, amendments, and governing law

Optional Sections

1. Data Protection and Privacy: Detailed provisions for handling customer data and privacy compliance, required if collaboration involves customer data collection or processing

2. Digital Marketing Provisions: Specific terms for digital marketing activities, required if collaboration includes online marketing

3. Performance Metrics: KPIs and performance measurement criteria, useful for performance-based collaborations

4. Territory Restrictions: Geographical limitations of marketing activities, needed for region-specific campaigns

5. Exclusivity: Terms regarding exclusive collaboration rights, if applicable

6. Social Media Guidelines: Specific rules for social media marketing, required if collaboration includes social media activities

7. Force Majeure: Provisions for unforeseen circumstances affecting marketing activities

8. Insurance Requirements: Specific insurance obligations, needed for high-risk marketing activities

Suggested Schedules

1. Schedule 1 - Marketing Plan: Detailed marketing strategy, campaign details, and timeline

2. Schedule 2 - Brand Guidelines: Specifications for brand usage, logos, and marketing materials

3. Schedule 3 - Fee Structure: Detailed breakdown of fees, commissions, and payment terms

4. Schedule 4 - Approved Marketing Materials: List of pre-approved marketing materials and templates

5. Schedule 5 - Territory Map: Geographical areas covered by the marketing collaboration

6. Schedule 6 - Performance Metrics and KPIs: Detailed metrics for measuring campaign success

7. Appendix A - Contact Details: Key contact persons and their details for both parties

8. Appendix B - Compliance Checklist: Checklist of regulatory requirements and compliance measures

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈË°æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions








































Clauses








































Relevant Industries

Retail

E-commerce

Technology

Entertainment

FMCG

Healthcare

Financial Services

Hospitality

Telecommunications

Education

Automotive

Real Estate

Fashion and Apparel

Food and Beverage

Relevant Teams

Marketing

Legal

Compliance

Business Development

Digital Marketing

Brand Management

Creative Services

Social Media

Content Strategy

Operations

Finance

Partnership Management

Relevant Roles

Chief Marketing Officer

Marketing Director

Brand Manager

Digital Marketing Manager

Business Development Manager

Legal Counsel

Compliance Officer

Partnership Manager

Marketing Operations Manager

Campaign Manager

Social Media Manager

Content Strategy Director

Chief Commercial Officer

Marketing Compliance Manager

Agency Relationship Manager

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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