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The International Sales Representative Agreement is essential for companies seeking to expand their market presence through authorized representatives in foreign territories. This document, governed by Hong Kong law, is particularly valuable for businesses leveraging Hong Kong's strategic position as an international trade hub. It defines the commercial relationship between a principal company and its sales representative, covering crucial aspects such as territory definitions, commission structures, performance expectations, and compliance requirements. The agreement is designed to protect both parties' interests while facilitating international trade relationships, incorporating necessary safeguards for intellectual property, confidential information, and data protection. It's particularly relevant in today's global marketplace where companies increasingly rely on local representatives to penetrate new markets while maintaining control over their brand and business relationships.
