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Mou For Sponsorship
"I need a MOU for Sponsorship under Hong Kong law for a premier league football team sponsorship worth HKD 5 million, starting January 2025, with strict category exclusivity rights for a beverage company sponsor and detailed media rights provisions."
1. Parties: Identification of the sponsor and the sponsored entity with full legal names and addresses
2. Background: Context of the sponsorship relationship and brief description of each party's business/activities
3. Definitions: Key terms used throughout the MOU including 'Sponsorship Period', 'Sponsorship Benefits', 'Sponsorship Fee'
4. Purpose: Clear statement of the MOU's purpose and its non-binding nature (except for specified clauses)
5. Sponsorship Rights and Benefits: Overview of the rights granted to the sponsor and benefits to be provided
6. Sponsorship Fee and Payment Terms: Proposed financial terms and payment structure
7. Term and Timing: Proposed duration of the sponsorship arrangement and key dates
8. Intellectual Property: Basic principles for usage of logos, trademarks, and other IP
9. Confidentiality: Binding obligations regarding confidential information
10. Non-Binding Nature: Clear statement of which provisions are non-binding vs binding
11. Governing Law: Specification of Hong Kong law as governing law
1. Exclusivity: Terms regarding sponsor's exclusive rights in their industry category - include when sponsor requires category exclusivity
2. Marketing and Promotion: Specific marketing rights and obligations - include for media-heavy sponsorships
3. Naming Rights: Terms for naming rights of events/venues - include when sponsorship includes naming rights
4. Force Majeure: Provisions for unforeseen circumstances - include for long-term or high-value arrangements
5. Anti-Ambush Marketing: Protection against unauthorized association - include for major events
6. Hospitality Benefits: Details of corporate hospitality packages - include when relevant
7. ESG Compliance: Environmental, Social, and Governance requirements - include for sponsors with ESG focus
1. Schedule 1 - Sponsorship Benefits: Detailed list of all sponsorship benefits, including branding opportunities and exposure
2. Schedule 2 - Payment Schedule: Detailed breakdown of payment amounts, dates, and methods
3. Schedule 3 - Brand Guidelines: Sponsor's logo usage guidelines and brand requirements
4. Schedule 4 - Key Performance Indicators: Metrics for measuring sponsorship success and exposure
5. Schedule 5 - Timeline: Detailed timeline of key dates, deliverables, and milestones
6. Appendix A - Asset Inventory: List of all physical and digital assets included in sponsorship package
Authors
Sports and Recreation
Entertainment
Arts and Culture
Education
Media and Broadcasting
Financial Services
Technology
Retail
Fast-Moving Consumer Goods
Professional Services
Healthcare
Telecommunications
Automotive
Aviation
Hospitality
Legal
Marketing
Commercial
Business Development
Brand Management
Corporate Communications
Events
Sponsorship
Finance
Compliance
Public Relations
Chief Marketing Officer
Sponsorship Manager
Legal Counsel
Commercial Director
Business Development Manager
Brand Manager
Partnership Director
Events Manager
Marketing Director
Corporate Communications Manager
Sponsorship Rights Manager
Contract Manager
Chief Commercial Officer
Sports Marketing Manager
Activation Manager
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