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The Online Purchase Contract serves as the primary legal agreement between online retailers and their customers in Hong Kong. This document is essential for any business conducting e-commerce transactions within Hong Kong's jurisdiction, providing comprehensive coverage of sales terms, consumer rights, and business obligations. It incorporates requirements from Hong Kong's electronic commerce legislation, including the Electronic Transactions Ordinance and Personal Data (Privacy) Ordinance, while addressing specific aspects of online retail such as digital payments, delivery services, and return policies. The contract is designed to protect both merchant and customer interests while ensuring compliance with Hong Kong's consumer protection laws and e-commerce regulations.

1. Parties: Identification of the seller (business) and buyer (customer), including full legal names and contact details

2. Background: Brief context explaining the nature of the online purchase arrangement

3. Definitions: Key terms used throughout the agreement, including technical and e-commerce specific terminology

4. Scope of Agreement: Overview of what is being purchased and the general terms of the transaction

5. Order Process: Details of how orders are placed, confirmed, and processed through the online platform

6. Pricing and Payment: Price determination, payment methods, processing, and related terms

7. Delivery Terms: Shipping, delivery timeframes, costs, and responsibilities

8. Returns and Refunds: Policies and procedures for returning goods and obtaining refunds

9. Warranties and Representations: Standard warranties about products and services, including quality guarantees

10. Privacy and Data Protection: How customer data is collected, used, and protected in compliance with PDPO

11. Intellectual Property: Protection of trademarks, copyrights, and other IP related to the products and website

12. Limitation of Liability: Limits on seller's liability in compliance with Hong Kong law

13. Governing Law: Specification of Hong Kong law as governing law and jurisdiction

14. General Provisions: Standard boilerplate clauses including severability, entire agreement, and amendments