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Social Media Partnership Agreement Template for Hong Kong

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Key Requirements PROMPT example:

Social Media Partnership Agreement

"I need a Social Media Partnership Agreement for a luxury fashion brand partnering with a micro-influencer in Hong Kong, with specific content approval requirements and a monthly posting schedule starting March 2025."

Document background
The Social Media Partnership Agreement is essential for businesses and content creators operating in Hong Kong's dynamic digital marketplace. This document is typically used when establishing formal collaborations between brands, influencers, social media platforms, or digital marketing agencies. It addresses key aspects of modern digital partnerships including content creation, platform-specific requirements, and compliance with Hong Kong's regulatory framework, particularly the Personal Data (Privacy) Ordinance and Electronic Transactions Ordinance. The agreement becomes increasingly important as social media marketing continues to grow in significance, requiring clear guidelines for content ownership, usage rights, compensation structures, and risk management. It provides necessary legal protection while facilitating effective collaboration in the digital space.
Suggested Sections

1. Parties: Identification of the contracting parties and their legal status

2. Background: Context of the partnership and brief description of each party's business

3. Definitions: Definitions of key terms used throughout the agreement

4. Scope of Partnership: Detailed description of the partnership arrangement and objectives

5. Term and Renewal: Duration of the agreement and renewal terms

6. Content Creation and Posting Requirements: Requirements for content creation, approval process, and posting schedule

7. Intellectual Property Rights: Ownership and usage rights of content, brands, and existing IP

8. Compensation and Payment Terms: Financial terms, payment schedule, and performance-based compensation

9. Compliance and Regulatory Requirements: Obligations to comply with platform policies and applicable laws

10. Confidentiality: Protection of confidential information and trade secrets

11. Data Protection and Privacy: Obligations regarding personal data handling and privacy requirements

12. Representations and Warranties: Parties' declarations about their authority, capabilities, and compliance

13. Termination: Conditions for termination and consequences

14. Dispute Resolution: Process for resolving disputes and applicable jurisdiction

15. General Provisions: Standard boilerplate clauses including notices, amendments, and assignment

Optional Sections

1. Exclusivity: Terms regarding exclusive partnership arrangements, used when parties agree to work exclusively

2. Performance Metrics: Specific KPIs and performance requirements, used when partnership includes performance-based elements

3. Crisis Management: Procedures for handling social media crises or negative publicity, important for high-profile partnerships

4. Content Moderation: Specific requirements for content moderation and community management, used when partnership involves audience interaction

5. Influencer Guidelines: Specific guidelines for influencer behavior and content, used when working with influencers

6. Cross-Promotion: Terms for cross-promotional activities, used when parties agree to promote each other's content or brands

7. Geographic Restrictions: Specific territorial limitations or requirements, used for region-specific partnerships

Suggested Schedules

1. Schedule 1 - Content Guidelines: Detailed content creation guidelines, brand voice, and style requirements

2. Schedule 2 - Posting Schedule: Detailed content calendar and posting requirements for each platform

3. Schedule 3 - Fee Structure: Detailed breakdown of fees, commission rates, and payment calculations

4. Schedule 4 - Platform-Specific Requirements: Specific requirements and guidelines for each social media platform

5. Schedule 5 - Approved Branding Materials: Pre-approved logos, brand elements, and usage guidelines

6. Schedule 6 - Response Time and Engagement Metrics: Required response times and engagement levels for social media interaction

7. Appendix A - Contact Information: Key contacts and escalation procedures for both parties

8. Appendix B - Compliance Checklist: Checklist of regulatory and platform-specific compliance requirements

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈ˰æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions







































Clauses







































Relevant Industries

Retail

E-commerce

Entertainment

Fashion

Technology

Food and Beverage

Beauty and Cosmetics

Travel and Tourism

Financial Services

Education

Healthcare

Gaming

Sports

Luxury Goods

Consumer Products

Relevant Teams

Legal

Marketing

Digital Communications

Social Media

Content Creation

Brand Management

Business Development

Compliance

Creative

Public Relations

Partnership Development

Digital Strategy

Relevant Roles

Social Media Manager

Digital Marketing Director

Content Strategy Manager

Brand Partnership Manager

Influencer Relations Manager

Legal Counsel

Marketing Director

Business Development Manager

Digital Content Manager

Community Manager

Creative Director

Compliance Officer

Partnership Development Manager

Chief Marketing Officer

Digital Communications Manager

Industries









Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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