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Advertising Service Agreement Template for Ireland

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Key Requirements PROMPT example:

Advertising Service Agreement

"I need an Advertising Service Agreement for my tech startup to engage a digital marketing agency for social media and online advertising services, with a focus on data protection compliance and performance-based fees, starting March 2025."

Document background
The Advertising Service Agreement is essential for businesses engaging professional advertising services in Ireland. It is used when a company (the client) wishes to formally engage an advertising agency to provide advertising and marketing services. This contract type defines the commercial relationship between the parties, establishing clear deliverables, approval processes, and compliance requirements under Irish law. The agreement addresses crucial aspects such as GDPR compliance, intellectual property rights, and adherence to Irish advertising standards and regulations. It's particularly important given the complex regulatory environment for advertising in Ireland, including consumer protection laws and industry-specific requirements. The document typically includes detailed service specifications, fee structures, and performance metrics, making it suitable for both traditional and digital advertising campaigns.
Suggested Sections

1. Parties: Identification of the advertising agency and the client, including full legal names and registered addresses

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Definitions of key terms used throughout the agreement, including 'Services', 'Deliverables', 'Campaign', etc.

4. Scope of Services: Detailed description of advertising services to be provided, including types of advertising, channels, and deliverables

5. Agency Obligations: Key responsibilities and commitments of the advertising agency, including quality standards and compliance with advertising regulations

6. Client Obligations: Client's responsibilities, including providing necessary materials, approvals, and cooperation

7. Approval Process: Process for submitting, reviewing, and approving advertising materials and campaigns

8. Fees and Payment: Pricing structure, payment terms, expenses, and invoicing procedures

9. Intellectual Property Rights: Ownership and licensing of creative works, existing IP, and campaign materials

10. Data Protection: GDPR compliance, data processing terms, and data security requirements

11. Confidentiality: Protection of confidential information and trade secrets

12. Term and Termination: Duration of agreement, renewal terms, and termination rights

13. Limitation of Liability: Liability caps, exclusions, and indemnification provisions

14. General Provisions: Standard boilerplate clauses including governing law, notices, and entire agreement

Optional Sections

1. Digital Advertising Terms: Specific terms for digital advertising, including online tracking, cookies, and digital metrics - include when digital advertising is part of services

2. Social Media Provisions: Specific requirements for social media advertising and management - include when social media services are provided

3. Performance Metrics: KPIs and performance measurement criteria - include when specific performance targets are agreed

4. Agency Team: Key personnel commitments and replacement provisions - include when specific team members are crucial to service delivery

5. Competitive Restrictions: Non-compete and exclusivity provisions - include when exclusive arrangements are agreed

6. International Advertising: Terms for multi-jurisdiction advertising - include when campaigns span multiple countries

7. Third-Party Costs: Management of third-party suppliers and pass-through costs - include when significant third-party services are involved

8. Crisis Management: Procedures for handling advertising-related controversies - include for high-risk or sensitive campaigns

Suggested Schedules

1. Schedule 1 - Services Description: Detailed specification of advertising services, including deliverables and timelines

2. Schedule 2 - Fee Schedule: Detailed breakdown of fees, rate cards, and payment terms

3. Schedule 3 - Service Levels: Performance standards, response times, and quality metrics

4. Schedule 4 - Brand Guidelines: Client's branding requirements and usage guidelines

5. Schedule 5 - Data Processing Agreement: Detailed GDPR-compliant data processing terms

6. Schedule 6 - Approval Matrix: Decision-making hierarchy and approval thresholds

7. Appendix A - Campaign Brief Template: Standard template for campaign briefs and requirements

8. Appendix B - Report Templates: Templates for campaign performance and financial reporting

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈ˰æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions



















































Clauses















































Relevant Industries

Retail

Financial Services

Technology

Healthcare

Consumer Goods

Entertainment

Automotive

Travel and Tourism

Food and Beverage

Telecommunications

Professional Services

Education

Real Estate

Non-Profit Organizations

Media and Publishing

Relevant Teams

Legal

Marketing

Procurement

Compliance

Commercial

Finance

Brand Management

Digital Marketing

Creative Services

Media Planning

Business Development

Operations

Relevant Roles

Marketing Director

Chief Marketing Officer

Procurement Manager

Legal Counsel

Advertising Manager

Brand Manager

Commercial Director

Compliance Officer

Agency Account Director

Creative Director

Media Planning Director

Digital Marketing Manager

Contract Manager

Business Development Manager

Marketing Operations Manager

Industries










Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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