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Advertising Service Agreement

Advertising Service Agreement Template for Hong Kong

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Key Requirements PROMPT example:

Advertising Service Agreement

"I need an Advertising Service Agreement for a Hong Kong retail chain engaging a digital marketing agency for social media management and online advertising campaigns, starting March 2025, with specific emphasis on performance metrics and data privacy compliance."

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Document background
The Advertising Service Agreement is essential for businesses engaging advertising agencies in Hong Kong. It should be used whenever a company wishes to formally engage an advertising agency for services such as campaign development, media planning, creative services, or digital marketing. The agreement ensures compliance with Hong Kong's advertising regulations, data privacy laws, and consumer protection requirements while protecting both parties' interests. It includes detailed provisions for service delivery, approval processes, intellectual property rights, and payment terms. This document is particularly important given Hong Kong's complex media landscape and strict regulatory environment regarding advertising claims and content. The agreement should be customized based on specific service requirements, campaign scope, and whether it involves traditional or digital advertising channels.
Suggested Sections

1. Parties: Identification of the advertising agency and the client, including full legal names and registered addresses

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Key terms used throughout the agreement, including advertising-specific terminology

4. Scope of Services: Detailed description of advertising services to be provided

5. Agency Obligations: Key responsibilities and commitments of the advertising agency

6. Client Obligations: Client's responsibilities, including provision of materials and timely approval

7. Approval Process: Procedures for submission, review, and approval of advertising materials

8. Intellectual Property Rights: Ownership and licensing of creative works, existing IP, and final deliverables

9. Fees and Payment: Payment terms, fee structure, and billing procedures

10. Confidentiality: Protection of confidential information and trade secrets

11. Data Protection: Compliance with privacy laws and data handling procedures

12. Term and Termination: Duration of agreement and termination provisions

13. Warranties and Indemnities: Representations about service quality and indemnification obligations

14. General Provisions: Standard boilerplate clauses including governing law, notices, and assignment

Optional Sections

1. Media Buying Services: Include when the agency is responsible for purchasing advertising space or time

2. Digital Marketing Services: Include for digital advertising, social media, and online campaign management

3. Performance Metrics: Include when specific KPIs or performance targets are part of the agreement

4. Third-Party Contractors: Include when subcontractors or freelancers will be engaged

5. Territory and Exclusivity: Include when services are territory-specific or include exclusivity provisions

6. Crisis Management: Include for handling advertising-related controversies or public relations issues

7. Compliance with Platform Policies: Include for social media or platform-specific advertising

8. Content Moderation: Include for user-generated content or interactive campaigns

Suggested Schedules

1. Schedule 1 - Scope of Services: Detailed breakdown of advertising services, deliverables, and specifications

2. Schedule 2 - Fee Schedule: Detailed pricing, payment structure, and any commission arrangements

3. Schedule 3 - Service Level Agreement: Performance standards, response times, and delivery schedules

4. Schedule 4 - Approval Workflow: Detailed procedures and timeframes for content approval process

5. Schedule 5 - Brand Guidelines: Client's branding requirements and style guide

6. Schedule 6 - Technical Requirements: Technical specifications for different advertising formats and platforms

7. Appendix A - Key Personnel: List of key team members and their roles

8. Appendix B - Reporting Templates: Standard formats for campaign performance reporting

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈË°æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions




































Clauses



































Relevant Industries

Retail

Consumer Goods

Financial Services

Technology

Entertainment

Healthcare

Real Estate

Automotive

Telecommunications

Food and Beverage

Fashion

E-commerce

Education

Professional Services

Tourism and Hospitality

Relevant Teams

Legal

Marketing

Procurement

Compliance

Finance

Brand Management

Digital Marketing

Creative Services

Business Development

Operations

Relevant Roles

Marketing Director

Chief Marketing Officer

Brand Manager

Advertising Manager

Legal Counsel

Commercial Director

Procurement Manager

Marketing Manager

Account Director

Creative Director

Digital Marketing Manager

Media Planning Manager

Compliance Officer

Contract Manager

Business Development Director

Industries









Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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