Document background
The Distributor Reseller Agreement is essential for businesses looking to expand their market reach through third-party distribution channels in India. This document is typically used when a company (supplier) wants to appoint another entity (distributor) to sell their products in specific territories while maintaining control over brand representation and sales processes. The agreement must comply with Indian commercial law, including the Indian Contract Act, 1872, Competition Act, 2002, and relevant tax regulations. It outlines critical terms such as territory rights, pricing structures, performance metrics, and brand usage guidelines. This type of agreement is particularly important in the Indian market due to its complex distribution networks and varied regional requirements. The document serves as a foundational framework for managing the supplier-distributor relationship while ensuring legal compliance and business protection.
