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Non Exclusive Reseller Agreement
"I need a Non-Exclusive Reseller Agreement for my software company to appoint resellers across multiple Indian states, with strong IP protection clauses and the flexibility to add more resellers in each territory from January 2025."
1. Parties: Identifies and provides full legal details of both the supplier and reseller
2. Background: Describes the context of the agreement, including the supplier's business, products, and desire to appoint resellers
3. Definitions: Defines key terms used throughout the agreement
4. Appointment and Scope: Establishes the non-exclusive appointment of the reseller and defines the territory
5. Rights and Obligations of the Reseller: Details the reseller's primary responsibilities, including sales targets, marketing, and customer service
6. Rights and Obligations of the Supplier: Outlines the supplier's commitments regarding product supply, support, and training
7. Ordering and Delivery: Specifies the process for ordering products, delivery terms, and logistics
8. Prices and Payment: Details the pricing structure, payment terms, and invoicing process
9. Intellectual Property: Covers trademark usage, brand guidelines, and IP protection
10. Confidentiality: Protects confidential information exchanged between parties
11. Term and Termination: Specifies the agreement duration and grounds for termination
12. Post-Termination: Outlines obligations and rights after agreement termination
13. General Provisions: Contains standard boilerplate clauses including governing law, notices, and dispute resolution
1. Minimum Purchase Requirements: Sets minimum order quantities or value - include when supplier wants to ensure minimum sales volumes
2. Marketing and Promotion: Detailed marketing requirements and cost-sharing - include for premium products or when specific marketing efforts are required
3. Technical Support: Defines technical support obligations - include for technical or complex products
4. Training Requirements: Specifies mandatory training programs - include for technical products or when specific expertise is needed
5. Sub-Resellers: Rules for appointing sub-resellers - include if sub-reselling is permitted
6. Insurance: Specific insurance requirements - include for high-value products or when significant risks are involved
7. Data Protection: Detailed data protection obligations - include when personal data processing is involved
8. Non-Compete: Restrictions on competing activities - include when protecting market share is crucial
1. Schedule 1 - Products: Detailed list of products covered under the agreement with specifications
2. Schedule 2 - Territory: Detailed description of authorized sales territory with any exclusions
3. Schedule 3 - Prices and Discount Structure: Complete price list and applicable discount schemes
4. Schedule 4 - Service Level Requirements: Detailed service standards and performance metrics
5. Schedule 5 - Technical Requirements: Technical specifications and compliance requirements
6. Schedule 6 - Trademark Usage Guidelines: Detailed guidelines for using supplier's trademarks and branding
7. Appendix A - Order Form Template: Standard form for placing product orders
8. Appendix B - Reporting Templates: Standard templates for regular sales and inventory reports
Authors
Technology and Software
Consumer Electronics
Automotive Parts
Industrial Equipment
Pharmaceuticals
FMCG and Retail
Telecommunications
Manufacturing
Medical Devices
Construction Materials
Agriculture Equipment
Fashion and Apparel
Home Appliances
Legal
Sales
Commercial
Business Development
Operations
Procurement
Compliance
Distribution
Channel Management
Supply Chain
Marketing
Finance
Contract Administration
Commercial Director
Sales Manager
Business Development Manager
Channel Partner Manager
Legal Counsel
Procurement Manager
Operations Director
Distribution Manager
Compliance Officer
Contract Manager
Chief Commercial Officer
Regional Sales Director
Channel Marketing Manager
Supply Chain Manager
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