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Non Exclusive Reseller Agreement
"I need a Non-Exclusive Reseller Agreement for my Hong Kong-based software company to appoint multiple resellers across Southeast Asia, with specific provisions for SaaS product licensing and regular performance reviews starting January 2025."
1. Parties: Identification of the supplier/manufacturer and the reseller with full legal names and registered addresses
2. Background: Context of the agreement, brief description of the parties' businesses, and their intentions
3. Definitions: Definitions of key terms used throughout the agreement
4. Appointment and Territory: Non-exclusive appointment of the reseller and definition of the authorized territory
5. Rights and Limitations: Scope of reseller's rights, including limitations and restrictions on authority
6. Ordering and Delivery: Process for placing orders, delivery terms, and logistics arrangements
7. Prices and Payment: Pricing structure, payment terms, and invoicing procedures
8. Obligations of the Reseller: Reseller's duties including marketing, minimum purchase requirements, and reporting obligations
9. Obligations of the Supplier: Supplier's commitments including product supply, support, and training
10. Intellectual Property: IP rights, permitted use of trademarks, and brand protection measures
11. Confidentiality: Protection of confidential information and trade secrets
12. Term and Termination: Duration of agreement, renewal provisions, and termination circumstances
13. Post-Termination: Rights and obligations of parties after agreement ends
14. General Provisions: Standard legal clauses including governing law, notices, and entire agreement
1. Training and Support: Detailed provisions for technical training and ongoing support when products require specific expertise
2. Marketing and Promotion: Specific marketing requirements and cooperative advertising when there's a significant marketing component
3. Product Warranty: Detailed warranty terms when products have specific warranty requirements
4. Performance Targets: Specific sales targets and performance metrics when business model requires minimum performance levels
5. Customer Support: Customer service requirements when after-sales support is critical
6. Insurance: Specific insurance requirements when dealing with high-value or high-risk products
7. Data Protection: Detailed data handling procedures when significant customer data processing is involved
8. Compliance with Laws: Specific regulatory compliance requirements when dealing with regulated products or services
1. Products Schedule: List of authorized products with specifications and pricing
2. Territory Schedule: Detailed description of authorized geographic territories or market segments
3. Price List: Detailed pricing structure, discounts, and commercial terms
4. Service Level Agreement: Performance standards and service level commitments
5. Marketing Guidelines: Brand guidelines and approved marketing practices
6. Technical Requirements: Technical specifications and requirements for product handling
7. Reporting Templates: Standard forms for required periodic reports
8. Training Program: Details of required training programs and certifications
Authors
Technology
Consumer Goods
Electronics
Automotive
Fashion and Apparel
Medical Devices
Software
Industrial Equipment
Telecommunications
Food and Beverage
Pharmaceuticals
Cosmetics
Home Appliances
Sporting Goods
Legal
Sales
Business Development
Commercial
Procurement
Supply Chain
Partner Relations
Contract Management
Distribution
Operations
Chief Commercial Officer
Sales Director
Business Development Manager
Channel Manager
Legal Counsel
Commercial Director
Procurement Manager
Sales Operations Manager
Contract Manager
Distribution Manager
Regional Sales Manager
Chief Legal Officer
Partner Relations Manager
Supply Chain Manager
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