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Social Influencer Contract

Social Influencer Contract Template for India

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Key Requirements PROMPT example:

Social Influencer Contract

"I need a Social Influencer Contract for a 12-month collaboration with a lifestyle influencer who will promote our luxury skincare brand across Instagram, YouTube, and TikTok, with strict exclusivity provisions and detailed content approval processes."

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Document background
The Social Influencer Contract serves as a crucial legal framework for brands and companies engaging with social media influencers in India's rapidly growing digital marketing landscape. This document has become increasingly important with the implementation of strict regulatory guidelines by the Advertising Standards Council of India (ASCI) and the rise of influencer marketing as a primary promotional channel. It addresses key aspects such as content ownership, disclosure requirements, performance metrics, and compliance with Indian advertising and digital communication laws. The contract is essential for protecting both the brand's interests and the influencer's rights while ensuring transparency in sponsored content. It includes specific provisions for payment terms, content approval processes, exclusivity arrangements, and crisis management procedures, making it suitable for various campaign scales and industry requirements.
Suggested Sections

1. Parties: Identification of the brand/company and the influencer, including their legal names, addresses, and social media handles

2. Background: Context of the agreement, brief description of the brand and influencer's expertise/following

3. Definitions: Key terms including 'Content', 'Campaign', 'Deliverables', 'Platform', 'Engagement Metrics', etc.

4. Scope of Services: Detailed description of influencer services, content requirements, and campaign specifications

5. Content Guidelines and Approval Process: Process for content creation, submission, revision, and approval

6. Compliance Requirements: Adherence to ASCI guidelines, disclosure requirements, and platform-specific rules

7. Deliverables and Timeline: Specific content pieces, posting schedule, and campaign duration

8. Performance Metrics: Expected engagement rates, reach, and other measurable outcomes

9. Payment Terms: Compensation structure, payment schedule, and any performance-based incentives

10. Content Rights and Licensing: Ownership of content, usage rights, and licensing terms

11. Representations and Warranties: Influencer's guarantees regarding following authenticity, disclosure compliance, and content originality

12. Exclusivity and Non-Compete: Restrictions on working with competing brands during the contract period

13. Confidentiality: Protection of proprietary information and campaign details

14. Term and Termination: Duration of agreement and conditions for termination

15. General Provisions: Standard clauses including governing law, dispute resolution, and notices

Optional Sections

1. Morality Clause: Additional provisions regarding influencer conduct and brand reputation protection, recommended for high-value or long-term contracts

2. Crisis Management: Procedures for handling negative publicity or social media backlash, useful for sensitive industries or major campaigns

3. Content Archive Requirements: Specifications for maintaining content archives, relevant for regulated industries or long-term campaigns

4. International Usage Rights: Additional provisions for content use in multiple jurisdictions, needed for global campaigns

5. Performance Bonus Structure: Detailed incentive system based on exceeding performance metrics, suitable for performance-based campaigns

6. Brand Safety Guidelines: Specific requirements for protecting brand reputation, important for conservative or regulated industries

Suggested Schedules

1. Schedule A - Campaign Brief: Detailed campaign requirements, target audience, key messages, and brand guidelines

2. Schedule B - Content Specifications: Technical requirements, format specifications, and platform-specific guidelines

3. Schedule C - Payment Schedule: Detailed breakdown of payment terms, milestones, and performance bonuses

4. Schedule D - Approved Products/Services: List of specific products or services to be promoted

5. Schedule E - Competitor List: List of competing brands or products covered under exclusivity provisions

6. Appendix 1 - Sample Disclosures: Approved disclosure language and formatting for sponsored content

7. Appendix 2 - Performance Metrics Template: Reporting format for engagement metrics and campaign performance

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈË°æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions







































Clauses






































Relevant Industries

Fashion and Apparel

Beauty and Cosmetics

Food and Beverage

Technology and Electronics

Health and Wellness

Travel and Hospitality

Gaming and Entertainment

Financial Services

Automotive

Consumer Goods

E-commerce

Education

Sports and Fitness

Lifestyle and Luxury

Relevant Teams

Legal

Marketing

Digital

Brand Management

Social Media

Compliance

Public Relations

Content Strategy

Creative Services

Business Development

Commercial

Relevant Roles

Marketing Director

Brand Manager

Digital Marketing Manager

Social Media Manager

Legal Counsel

Compliance Officer

Content Strategy Director

Influencer Marketing Specialist

Brand Communications Manager

Public Relations Manager

Creative Director

Campaign Manager

Business Development Manager

Commercial Director

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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