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Social Influencer Contract Template for Netherlands

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Key Requirements PROMPT example:

Social Influencer Contract

"I need a Social Influencer Contract for a three-month beauty product campaign starting March 2025, where the influencer will create Instagram content with monthly deliverables of 2 posts and 4 stories."

Document background
The Social Influencer Contract serves as a comprehensive legal instrument for establishing and managing relationships between brands and social media influencers in the Netherlands. This document has become increasingly important with the growth of influencer marketing and stricter regulatory oversight of social media advertising. It addresses key aspects required under Dutch law, including advertising disclosure requirements (Nederlandse Reclame Code), data protection (GDPR/AVG), and intellectual property rights (Auteurswet). The contract is designed to protect both parties' interests while ensuring compliance with platform-specific guidelines and Dutch advertising regulations. It's particularly relevant for businesses seeking to engage in influencer marketing campaigns while maintaining legal compliance and managing risk effectively. The document includes detailed provisions for content creation, approval processes, compensation, and performance metrics, adapted to the Dutch legal and business environment.
Suggested Sections

1. Parties: Identification of the brand/company and the influencer, including full legal names, addresses, and registration details

2. Background: Context of the agreement, brief description of the brand and influencer's business/audience

3. Definitions: Key terms used throughout the agreement including 'Content', 'Campaign', 'Platforms', 'Deliverables', etc.

4. Scope of Services: Detailed description of the influencer's responsibilities and required services

5. Content Requirements: Specifications for content creation, including quality standards, brand guidelines, and approval processes

6. Compliance Requirements: Obligations regarding advertising disclosure, platform guidelines, and regulatory compliance

7. Compensation and Payment: Fee structure, payment terms, expenses, and any performance-based bonuses

8. Intellectual Property Rights: Ownership and licensing of content, usage rights, and brand material usage

9. Representations and Warranties: Influencer's confirmations regarding their account, followers, and compliance with laws

10. Term and Termination: Duration of the agreement, renewal terms, and termination conditions

11. Confidentiality: Protection of confidential information and trade secrets

12. Data Protection: GDPR compliance and data handling requirements

13. General Provisions: Standard clauses including governing law, notices, and amendment procedures

Optional Sections

1. Exclusivity: Restrictions on working with competing brands - include when exclusive collaboration is required

2. Performance Metrics: Specific KPIs and measurement criteria - include for performance-based agreements

3. International Operations: Cross-border requirements and restrictions - include for international campaigns

4. Crisis Management: Procedures for handling PR issues or controversies - include for high-profile collaborations

5. Content Usage Rights Post-Termination: Extended usage rights after contract end - include when long-term content usage is needed

6. Morality Clause: Behavioral standards and consequences - include for long-term or high-value partnerships

7. Insurance Requirements: Required insurance coverage - include for high-risk activities or significant campaigns

Suggested Schedules

1. Schedule 1 - Campaign Specifications: Detailed campaign requirements, timelines, and deliverables

2. Schedule 2 - Content Guidelines: Brand guidelines, tone of voice, and content specifications

3. Schedule 3 - Fee Structure: Detailed breakdown of compensation, including any variable components

4. Schedule 4 - Approved Platforms: List of social media platforms and specific requirements for each

5. Schedule 5 - Reporting Requirements: Templates and specifications for performance reporting

6. Appendix A - Disclosure Requirements: Required advertising disclosures and formatting for different platforms

7. Appendix B - Brand Assets: Approved brand logos, hashtags, and key messaging

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈ˰æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions




















































Clauses




































Relevant Industries

Retail

Fashion and Apparel

Beauty and Cosmetics

Technology

Food and Beverage

Travel and Tourism

Health and Wellness

Gaming and Entertainment

Sports and Fitness

Financial Services

Consumer Goods

Luxury Goods

Automotive

Education

Sustainable Products

E-commerce

Relevant Teams

Legal

Marketing

Digital

Social Media

Brand Management

Public Relations

Compliance

Content Creation

Influencer Relations

Procurement

Business Development

Relevant Roles

Marketing Manager

Brand Manager

Social Media Manager

Digital Marketing Director

Content Strategy Manager

Legal Counsel

Compliance Officer

Influencer Relations Manager

PR Manager

Campaign Manager

Chief Marketing Officer

Digital Communications Manager

Business Development Manager

Contract Administrator

Procurement Manager

Industries









Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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