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Sponsorship Offer Letter Template for India

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Key Requirements PROMPT example:

Sponsorship Offer Letter

"I need a Sponsorship Offer Letter for my tech company to sponsor a major cricket tournament in Mumbai, with a sponsorship amount of ₹50 lakhs for the event running from March to May 2025, including exclusive branding rights at the venue."

Document background
The Sponsorship Offer Letter is a crucial document used in Indian business practice to initiate formal sponsorship arrangements. It serves as the first step in establishing a sponsorship relationship, typically issued by corporate sponsors to potential recipients such as event organizers, sports teams, cultural institutions, or individuals. The document provides essential information about the proposed sponsorship terms, financial commitments, sponsor benefits, and basic conditions, while ensuring compliance with Indian contract law and tax regulations. This type of letter is particularly important as it sets clear expectations and forms the basis for any subsequent detailed sponsorship agreement. The letter should be drafted carefully to address both commercial interests and legal requirements, making it a valuable tool for businesses engaging in sponsorship activities within the Indian jurisdiction.
Suggested Sections

1. Letter Header: Company letterhead, date, and recipient details

2. Opening Salutation: Formal greeting to the recipient

3. Introduction: Brief introduction identifying the parties and confirming the sponsorship intention

4. Sponsorship Purpose: Clear statement of what is being sponsored and the general objective

5. Sponsorship Amount: Details of the financial commitment and payment terms

6. Sponsorship Benefits: Key benefits being offered to the sponsor, including branding and promotional rights

7. Duration: Period of sponsorship and key dates

8. Basic Terms and Conditions: Essential conditions that govern the sponsorship relationship

9. Acceptance Process: Instructions for accepting the offer and next steps

10. Closing: Professional closing, signature block, and company details

Optional Sections

1. Tax Implications: Include when specific tax arrangements need to be highlighted, especially for substantial amounts

2. Currency and Payment Details: Required for international sponsorships or when specific payment arrangements need to be detailed

3. Exclusivity Provisions: When sponsor requires exclusive rights in their industry category

4. Compliance Requirements: Include when specific regulatory or industry compliance needs to be addressed

5. Force Majeure: Include for long-term sponsorships or when significant events might impact the sponsorship

6. Intellectual Property Usage: When detailed brand usage guidelines need to be specified

Suggested Schedules

1. Schedule A - Sponsorship Benefits Detail: Detailed breakdown of all sponsorship benefits, promotional opportunities, and brand exposure

2. Schedule B - Payment Schedule: Detailed payment terms, installments, and conditions if applicable

3. Schedule C - Brand Guidelines: Sponsor's logo specifications and usage guidelines

4. Appendix 1 - Event/Program Schedule: Timeline of sponsored events or activities, if applicable

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈ˰æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
























Clauses




















Relevant Industries

Sports and Recreation

Entertainment

Education

Arts and Culture

Media and Broadcasting

Technology

Financial Services

Automotive

Consumer Goods

Healthcare

Non-Profit

Professional Services

Retail

Telecommunications

Relevant Teams

Legal

Marketing

Finance

Corporate Communications

Business Development

Brand Management

Events Management

Sponsorship

Commercial Operations

Corporate Relations

Relevant Roles

Marketing Manager

Sponsorship Coordinator

Legal Counsel

Business Development Manager

Brand Manager

Events Manager

Corporate Communications Director

Finance Manager

Partnerships Director

Commercial Director

Chief Marketing Officer

Sports Marketing Manager

Corporate Relations Manager

Sponsorship Rights Manager

Industries







Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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