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A Simple Trademark License Agreement is essential when a trademark owner wishes to permit another party to use their trademark in Malaysia while maintaining control over their intellectual property rights. This document is particularly relevant when businesses want to expand their brand presence through licensed partnerships, franchise arrangements, or strategic collaborations. The agreement must comply with the Malaysian Trademarks Act 2019 and related legislation, making it suitable for both domestic and international licensing arrangements within Malaysian jurisdiction. It typically includes comprehensive details about the licensed marks, usage parameters, quality control measures, financial terms, and termination conditions. This type of agreement is commonly used in various commercial contexts, from simple brand licensing to more complex co-branding arrangements, providing a clear legal framework for trademark utilization while protecting the interests of both parties.

1. Parties: Identifies and provides full details of the Licensor and Licensee, including registration numbers and registered addresses

2. Background: Establishes the context of the agreement, confirming the Licensor's ownership of the trademark and the Licensee's desire to use it

3. Definitions: Defines key terms used throughout the agreement, including 'Licensed Mark', 'Territory', and 'Licensed Products'

4. Grant of License: Specifies the nature of the license (non-exclusive/exclusive), scope, and permitted uses of the trademark

5. Territory: Defines the geographical area where the Licensee may use the trademark

6. Term and Termination: Specifies the duration of the license and circumstances under which it may be terminated

7. License Fees and Payment Terms: Details the financial terms, including royalty rates, payment schedules, and calculation methods

8. Quality Control: Outlines the Licensor's quality control rights and Licensee's obligations to maintain standards

9. Protection of the Mark: Addresses trademark protection, infringement reporting, and enforcement responsibilities

10. Representations and Warranties: Contains basic warranties about trademark ownership and right to license

11. General Provisions: Includes standard boilerplate clauses such as notices, governing law, and entire agreement