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1. Performance Metrics and KPIs: Specific metrics for measuring marketing success, use when performance-based compensation is included

2. Social Media Management: Specific terms for social media account management, required when social media services are part of the scope

3. Content Creation and Approval: Detailed process for content creation and approval, important for content marketing services

4. Influencer Marketing: Terms governing influencer selection, management, and compliance, needed for influencer marketing campaigns

5. Agency of Record: Exclusive agency provisions, use when the service provider is designated as the sole marketing agency

6. Third-Party Platforms: Terms for using third-party marketing platforms or tools, include when specific platforms are key to service delivery

7. International Marketing: Additional provisions for cross-border marketing activities, required for international campaigns

8. Crisis Management: Procedures for handling marketing-related crises or reputation issues, important for high-profile campaigns

1. Schedule 1 - Service Specifications: Detailed breakdown of marketing services, channels, and deliverables

2. Schedule 2 - Fee Schedule: Detailed pricing, payment structure, and any performance-based compensation metrics

3. Schedule 3 - Service Level Agreement: Performance standards, response times, and quality metrics

4. Schedule 4 - Approved Marketing Channels: List of authorized marketing channels and any channel-specific requirements

5. Schedule 5 - Data Processing Agreement: GDPR-compliant data processing terms and procedures

6. Schedule 6 - Brand Guidelines: Client's branding requirements and usage guidelines

7. Appendix A - Reporting Templates: Standard formats for marketing performance reports and analytics

8. Appendix B - Compliance Checklist: Marketing compliance requirements and regulatory considerations