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1. Social Media Management: Specific terms for social media account management and content creation, used when social media services are included

2. SEO Services: Detailed terms for search engine optimization services, included when SEO is part of the scope

3. Content Creation: Terms regarding content development and approval processes, used when content creation is a service component

4. PPC Advertising: Terms for paid advertising management, including budget handling and performance metrics, when PPC services are included

5. Third-Party Tools: Terms regarding the use of third-party marketing tools and platforms, included when specific tools are part of the service

6. International Marketing: Additional terms for cross-border marketing activities, included when serving international markets

7. Crisis Management: Procedures for handling social media or PR crises, included for high-profile clients or sensitive industries

8. White Labeling: Terms for white-label service provision, included when agency services are resold under client's brand

1. Schedule 1: Service Level Agreement: Detailed metrics, response times, and service standards

2. Schedule 2: Fee Schedule: Comprehensive breakdown of fees, rates, and payment terms

3. Schedule 3: Campaign Specifications: Detailed campaign requirements, targets, and deliverables

4. Schedule 4: Approved Platforms and Tools: List of authorized marketing platforms and tools to be used

5. Schedule 5: Reporting Templates: Standard formats for performance reports and analytics

6. Appendix A: Brand Guidelines: Client's branding requirements and style guide

7. Appendix B: Compliance Checklist: Marketing compliance requirements and regulatory considerations

8. Appendix C: Key Personnel: List of key team members and their roles from both parties