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Social Media Marketing Agreement Template for New Zealand

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Key Requirements PROMPT example:

Social Media Marketing Agreement

"I need a Social Media Marketing Agreement for my e-commerce startup in New Zealand, with specific provisions for influencer marketing and content creation across Instagram and TikTok, including strict approval processes and crisis management protocols."

Document background
The Social Media Marketing Agreement is essential for businesses in New Zealand engaging professional services for their social media presence. This document is typically used when a company wishes to outsource its social media marketing activities to a specialized agency or consultant. It provides a legal framework that complies with New Zealand legislation, including the Privacy Act 2020, Fair Trading Act 1986, and relevant digital marketing regulations. The agreement covers crucial aspects such as service scope, content ownership, performance metrics, confidentiality, and data protection. It's particularly important in today's digital landscape where social media marketing plays a vital role in business growth and brand development. The document protects both parties' interests while ensuring transparency in service delivery and compliance with New Zealand's legal requirements for digital marketing and electronic communications.
Suggested Sections

1. Parties: Identification of the service provider (marketing agency) and the client, including full legal names and contact details

2. Background: Context of the agreement, including the client's business nature and their need for social media marketing services

3. Definitions: Definitions of key terms used throughout the agreement, including technical social media terminology

4. Scope of Services: Detailed outline of the social media marketing services to be provided, including platforms covered and types of content

5. Term and Termination: Duration of the agreement, renewal terms, and conditions for termination by either party

6. Fees and Payment Terms: Pricing structure, payment schedule, and any additional costs or expenses

7. Service Provider Obligations: Specific responsibilities and commitments of the marketing agency

8. Client Obligations: Client's responsibilities, including providing necessary materials and approvals

9. Intellectual Property Rights: Ownership and usage rights of content created during the campaign

10. Confidentiality: Protection of confidential information shared between parties

11. Data Protection and Privacy: Compliance with privacy laws and handling of personal data

12. Performance Metrics: Key performance indicators and reporting requirements

13. General Terms: Standard contract clauses including governing law, dispute resolution, and entire agreement

Optional Sections

1. Influencer Collaboration: Terms for engaging with social media influencers, used when influencer marketing is part of the strategy

2. Content Approval Process: Detailed procedures for content review and approval, recommended for clients requiring strict oversight

3. Crisis Management: Procedures for handling social media crises or negative publicity, important for high-profile clients

4. Third-Party Tools: Terms regarding the use of social media management tools and analytics platforms

5. International Markets: Specific provisions for targeting international audiences, used when marketing extends beyond New Zealand

6. Training and Support: Terms for providing training to client's staff on social media best practices

7. White Labeling: Terms for providing services under client's brand, used in white-label arrangements

8. Content Storage and Archiving: Requirements for storing and archiving social media content and data

Suggested Schedules

1. Schedule 1: Service Level Agreement: Detailed specifications of service levels, response times, and performance standards

2. Schedule 2: Fee Schedule: Detailed breakdown of fees, including base fees, additional services, and expense categories

3. Schedule 3: Content Calendar: Template and guidelines for content planning and posting schedule

4. Schedule 4: Brand Guidelines: Client's branding requirements and guidelines for social media content

5. Schedule 5: Platform-Specific Requirements: Technical specifications and requirements for each social media platform

6. Schedule 6: Reporting Templates: Templates for regular performance reports and analytics

7. Appendix A: Emergency Contact List: List of key contacts for urgent matters and crisis situations

8. Appendix B: Compliance Checklist: Checklist of regulatory requirements and platform-specific guidelines

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈ˰æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions











































Clauses


































Relevant Industries

Marketing and Advertising

Digital Media

E-commerce

Retail

Professional Services

Technology

Entertainment

Hospitality

Education

Healthcare

Financial Services

Consumer Goods

Non-profit Organizations

Tourism

Relevant Teams

Marketing

Legal

Procurement

Digital

Communications

Compliance

Brand Management

Business Development

Content Creation

Social Media

Client Services

Operations

Relevant Roles

Marketing Director

Social Media Manager

Digital Marketing Manager

Content Strategist

Business Development Manager

Legal Counsel

Procurement Manager

Chief Marketing Officer

Brand Manager

Communications Manager

Account Manager

Digital Strategy Director

Compliance Officer

Marketing Coordinator

Business Owner

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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