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Digital Advertising Contract

Digital Advertising Contract Template for Pakistan

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Key Requirements PROMPT example:

Digital Advertising Contract

"I need a Digital Advertising Contract for our Pakistan-based e-commerce company, appointing an agency as our exclusive digital marketing partner for 12 months starting January 2025, with a focus on social media campaigns and performance-based compensation."

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Document background
The Digital Advertising Contract serves as a crucial legal framework for businesses engaging in digital marketing activities within Pakistan. This document is essential when establishing a formal relationship between advertising service providers and clients for online marketing campaigns, social media advertising, and other digital promotional activities. The contract incorporates key requirements from Pakistani legislation, including the Electronic Transactions Ordinance 2002 and relevant digital media regulations, while addressing modern digital advertising practices. It's particularly important in today's digital landscape where businesses increasingly rely on online channels for marketing. The document typically includes detailed specifications for campaign execution, performance measurement, data handling, and intellectual property rights, making it suitable for both traditional digital advertising and emerging digital marketing technologies.
Suggested Sections

1. Parties: Identification of the advertising agency/service provider and the client, including their legal names, addresses, and registration details

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Detailed definitions of technical terms, metrics, and key concepts used in digital advertising

4. Scope of Services: Detailed description of digital advertising services to be provided, including platforms, formats, and campaign types

5. Campaign Parameters: Specifications for advertising campaigns, including targeting criteria, geographic scope, and timeline

6. Performance Metrics: Definition of KPIs, measurement methods, and reporting requirements

7. Payment Terms: Pricing structure, payment schedule, currency, and payment methods

8. Intellectual Property Rights: Ownership and usage rights of creative content, advertisements, and campaign materials

9. Data Protection and Privacy: Compliance with data protection laws, handling of user data, and privacy requirements

10. Confidentiality: Protection of confidential information and trade secrets

11. Term and Termination: Duration of the agreement, renewal terms, and termination conditions

12. Representations and Warranties: Parties' assurances regarding their authority, compliance with laws, and service quality

13. Limitation of Liability: Limits on parties' liability and indemnification provisions

14. Governing Law and Jurisdiction: Application of Pakistani law and jurisdiction for dispute resolution

15. General Provisions: Standard clauses including force majeure, notices, and amendment procedures

Optional Sections

1. Third-Party Platforms: Specific terms for advertising on third-party platforms, used when campaigns involve external advertising networks

2. Content Creation Services: Terms for creative content development, included when the agency provides content creation services

3. Social Media Management: Specific terms for social media advertising and management, used for social media-focused campaigns

4. Influencer Marketing: Terms for influencer collaboration and management, included when influencer marketing is part of the service

5. Cross-Border Advertising: Additional provisions for international campaigns, used when advertising extends beyond Pakistan

6. Agency of Record: Exclusive agency terms, included when the agency is appointed as the sole digital advertising provider

7. Performance Bonuses: Incentive structure and bonus payments, included when performance-based compensation is agreed

8. Crisis Management: Procedures for handling PR crises or advertising emergencies, included for high-risk or sensitive campaigns

Suggested Schedules

1. Schedule A - Service Level Agreement: Detailed metrics, response times, and service quality standards

2. Schedule B - Rate Card: Comprehensive pricing structure for different advertising services and platforms

3. Schedule C - Campaign Specifications: Technical requirements and specifications for each type of advertisement

4. Schedule D - Reporting Templates: Standard formats for campaign performance reports and analytics

5. Schedule E - Brand Guidelines: Client's branding requirements and style guide for advertisements

6. Appendix 1 - Approved Advertising Platforms: List of authorized platforms and networks for campaign deployment

7. Appendix 2 - Data Processing Agreement: Detailed terms for handling personal data in compliance with privacy laws

8. Appendix 3 - Campaign Calendar: Timeline of planned campaigns and key deliverables

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈË°æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions










































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Relevant Industries

Retail

E-commerce

Technology

Financial Services

Telecommunications

Healthcare

Education

Real Estate

Consumer Goods

Entertainment

Travel and Tourism

Automotive

Professional Services

Media and Publishing

Food and Beverage

Relevant Teams

Marketing

Digital

Legal

Procurement

Business Development

Brand Management

Creative Services

Media Planning

Content Creation

Analytics

Customer Experience

Social Media

Compliance

Finance

Operations

Relevant Roles

Marketing Director

Digital Marketing Manager

Chief Marketing Officer

Advertising Manager

Media Buying Manager

Social Media Manager

Brand Manager

Marketing Coordinator

Digital Campaign Manager

Content Marketing Manager

Legal Counsel

Procurement Manager

Business Development Manager

E-commerce Manager

Digital Strategy Director

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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