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Advertising Sales Agreement

Advertising Sales Agreement Template for Pakistan

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Key Requirements PROMPT example:

Advertising Sales Agreement

"I need an Advertising Sales Agreement for a digital billboard network company in Karachi, Pakistan, entering into a 12-month agreement starting January 2025 with a national telecommunications provider, including performance metrics and revenue sharing provisions."

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Document background
The Advertising Sales Agreement serves as the primary contractual framework for businesses engaging in advertising transactions within Pakistan's jurisdiction. This document is essential when an advertiser wishes to purchase advertising space or time from a media owner, publisher, or platform provider. The agreement comprehensively addresses all aspects of the advertising relationship, including but not limited to advertising specifications, placement requirements, rate cards, payment schedules, and performance metrics. It ensures compliance with Pakistan's advertising regulations, including the Pakistan Electronic Media Regulatory Authority (PEMRA) guidelines, consumer protection laws, and relevant Islamic business principles. The document is particularly crucial in today's multi-platform advertising environment, where campaigns may span traditional, digital, and emerging media channels. It provides necessary protections for both the advertising service provider and the advertiser while establishing clear operational guidelines and dispute resolution mechanisms.
Suggested Sections

1. Parties: Identification of the advertising service provider and the advertiser, including full legal names, registration numbers, and addresses

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Key terms used throughout the agreement, including technical advertising terms, measurement metrics, and platform-specific terminology

4. Scope of Services: Detailed description of advertising services to be provided, including types of advertisements, platforms, and delivery methods

5. Advertising Standards and Requirements: Specifications for advertisement content, format requirements, and compliance with Pakistani media regulations

6. Approval Process: Procedures for submission, review, and approval of advertising materials

7. Payment Terms: Pricing, payment schedule, invoicing procedures, and any performance-based pricing mechanisms

8. Term and Termination: Duration of the agreement, renewal terms, and conditions for termination

9. Intellectual Property Rights: Ownership and usage rights of advertising materials, trademarks, and creative content

10. Confidentiality: Protection of confidential information exchanged during the advertising relationship

11. Representations and Warranties: Parties' assurances regarding their authority, content ownership, and compliance with laws

12. Limitation of Liability: Boundaries of each party's liability and any indemnification obligations

13. Governing Law and Dispute Resolution: Application of Pakistani law and mechanisms for resolving disputes

Optional Sections

1. Performance Metrics: Detailed KPIs and measurement criteria for advertising effectiveness, used for performance-based agreements

2. Agency Obligations: Specific requirements when dealing with advertising agencies rather than direct advertisers

3. Digital Advertising Provisions: Special terms for digital advertising, including tracking, targeting, and data protection

4. Multi-Platform Distribution: Terms for advertising across multiple media platforms or channels

5. Creative Services: Terms regarding the creation and modification of advertising content, if the service provider offers creative services

6. Exclusivity Provisions: Terms for exclusive advertising rights or category exclusivity

7. Force Majeure: Provisions for unforeseen circumstances affecting advertising delivery

8. Islamic Compliance: Specific provisions ensuring compliance with Islamic principles in advertising content and business practices

Suggested Schedules

1. Schedule A - Advertising Rates and Charges: Detailed pricing structure, rate cards, and special pricing arrangements

2. Schedule B - Technical Specifications: Detailed technical requirements for advertising materials across different platforms

3. Schedule C - Service Level Agreement: Performance standards, delivery timelines, and quality metrics

4. Schedule D - Approved Advertising Platforms/Venues: List of agreed advertising platforms, locations, or venues

5. Schedule E - Content Guidelines: Specific content requirements and restrictions based on Pakistani law and platform policies

6. Appendix 1 - Sample Approval Form: Template for advertising material submission and approval

7. Appendix 2 - Performance Report Template: Standard format for reporting advertising performance metrics

8. Appendix 3 - Brand Guidelines: Client's branding requirements and usage guidelines

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈË°æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions



















































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Relevant Industries

Media and Entertainment

Advertising and Marketing

Digital Media

Broadcasting

Retail

Consumer Goods

Telecommunications

Banking and Financial Services

Real Estate

Automotive

Healthcare

Technology

Education

Relevant Teams

Legal

Sales

Marketing

Compliance

Finance

Business Development

Media Planning

Account Management

Commercial Operations

Brand Management

Relevant Roles

Media Sales Director

Advertising Manager

Chief Marketing Officer

Sales Director

Legal Counsel

Compliance Officer

Marketing Director

Business Development Manager

Account Executive

Media Buying Manager

Brand Manager

Commercial Director

Contract Manager

Media Planning Director

Agency Relations Manager

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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