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Influencer Barter Agreement

Influencer Barter Agreement Template for Singapore

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Key Requirements PROMPT example:

Influencer Barter Agreement

"Need an Influencer Barter Agreement for a luxury skincare brand collaborating with a lifestyle influencer in Singapore, where we'll provide $5,000 worth of products in exchange for 6 Instagram posts and 3 TikTok videos over three months starting January 2025."

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Document background
The Influencer Barter Agreement is essential for businesses operating in Singapore's growing influencer marketing landscape. It provides a legal framework for non-monetary collaborations where brands offer products or services in exchange for social media promotion. The document ensures compliance with Singapore's advertising standards, data protection laws, and disclosure requirements while protecting both parties' interests. This agreement is particularly relevant given the increasing scrutiny of influencer marketing by Singapore authorities and the need for transparent commercial relationships in social media advertising.
Suggested Sections

1. Parties: Identifies the brand/company and the influencer with full details

2. Background: Explains the context and purpose of the barter arrangement

3. Definitions: Defines key terms used throughout the agreement

4. Scope of Services: Details the content creation and posting requirements

5. Deliverables: Specifies exact number and type of posts, timing, and platforms

6. Products/Services Exchange: Details the products or services being provided in exchange

7. Content Guidelines: Specifies brand requirements and compliance with advertising laws

8. Term and Termination: Duration of agreement and termination provisions

9. Intellectual Property Rights: Rights and licenses regarding created content

Optional Sections

1. Exclusivity: Restrictions on working with competing brands during the agreement period

2. Performance Metrics: Specific engagement or reach requirements for the content

3. Content Approval Process: Details of review and approval workflow for content

4. Crisis Management: Procedures for handling negative publicity or content issues

Suggested Schedules

1. Content Brief: Detailed requirements for each piece of content

2. Product/Service Description: Details of items being provided in the barter

3. Posting Schedule: Timeline of required posts and deliverables

4. Brand Guidelines: Specific brand requirements and restrictions

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok成人版 | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions





























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Industries

Electronic Transactions Act 2010: Primary legislation governing electronic contracts and digital signatures in Singapore, essential for online agreements and digital documentation in influencer contracts

Consumer Protection (Fair Trading) Act: Legislation ensuring fair trading practices and setting requirements for disclosure and advertising standards in commercial relationships

Singapore Code of Advertising Practice (SCAP): Industry guidelines governing advertising content, including requirements for disclosure of sponsored content and social media advertising standards

Personal Data Protection Act 2012 (PDPA): Legislation governing the collection, use, and disclosure of personal data, relevant for content sharing and promotional activities in influencer agreements

Copyright Act 2021: Legislation protecting intellectual property rights, covering content ownership, usage rights, and licensing considerations in influencer content

Income Tax Act: Tax legislation relevant to the treatment and reporting requirements of barter transactions and non-monetary compensation

ASAS Guidelines on Interactive Marketing Communication & Social Media: Specific guidelines for influencer marketing, including requirements for sponsored content disclosure and #AD marking requirements

Spam Control Act: Legislation regulating electronic messages and promotional content distribution in digital marketing

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks, 聽Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination, 聽Severance Pay, Governing Law, Entire Agreemen

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