Influencer Barter Agreement

Influencer Barter Agreement Template for United States

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Key Requirements PROMPT example:

"I need an Influencer Barter Agreement for a fashion brand providing clothing items worth $2,000 to a lifestyle influencer in exchange for 5 Instagram posts and 2 TikTok videos, with content approval rights and a 6-month usage period starting January 2025."

Document background

An Influencer Barter Agreement is essential in today's digital marketing landscape where brands increasingly collaborate with social media personalities through non-monetary arrangements. This document, governed by U.S. law, establishes clear terms for exchanging products or services for social media promotion, ensuring compliance with FTC guidelines and protecting both parties' interests. It's particularly valuable for brands testing influencer partnerships or those preferring product-based compensation over monetary payment, while providing a framework for managing expectations, deliverables, and legal obligations.

Suggested Sections

1. Parties: Identification of the brand and influencer, including legal names and contact details

2. Background: Context of the agreement and relationship between parties

3. Definitions: Key terms used throughout the agreement

4. Services: Detailed description of content creation and posting requirements

5. Compensation: Description of products/services being exchanged

6. Content Requirements: Specifications for content creation and posting guidelines

7. Disclosure Requirements: FTC compliance requirements for sponsored content

8. Term and Termination: Duration of agreement and termination conditions

Optional Sections

1. Exclusivity: Restrictions on working with competing brands during the agreement term

2. Content Approval: Process for brand review and approval of content before posting

3. Performance Metrics: Specific engagement or reach requirements for the campaign

4. International Rights: Terms for content use in different territories and jurisdictions

Suggested Schedules

1. Product/Service Schedule: Detailed list of products/services being exchanged including specifications and values

2. Content Guidelines: Specific requirements for content creation including dos and donts

3. Posting Schedule: Timeline and frequency of content posting with specific dates and platforms

4. Brand Guidelines: Brand requirements for visual and messaging consistency including logos and trademark usage

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok��˰� | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co

Relevant legal definitions

Agreement

Services

Intellectual Property Rights

Confidential Information
Term
Territory

Effective Date

Clauses

Relevant Industries

Consumer Goods
Fashion and Beauty
Technology
Food and Beverage
Lifestyle

Relevant Teams

Marketing
Legal
Social Media
Brand Management
Public Relations

Relevant Roles

Marketing Manager
Social Media Director
Brand Manager
Legal Counsel
Digital Marketing Manager

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Influencer Barter Agreement Template for United States

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