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Marketing Contract Template for Singapore

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Key Requirements PROMPT example:

Marketing Contract

"I need a Marketing Contract for my Singapore-based tech startup to engage a digital marketing agency for social media management and content creation, with specific KPIs for audience growth and engagement metrics, starting from March 2025."

Document background
The Marketing Contract serves as a legally binding agreement between parties engaging in marketing activities within Singapore's jurisdiction. This document is essential when engaging marketing agencies, consultants, or service providers, outlining specific deliverables, performance metrics, and compliance requirements. The contract addresses crucial elements such as data protection under PDPA, intellectual property rights, and adherence to Singapore's advertising standards. It provides clear guidelines for both traditional and digital marketing activities while protecting both parties' interests under Singapore law.
Suggested Sections

1. Parties: Identification of contracting parties including registered addresses and company details

2. Background: Context of the marketing agreement and relationship between parties

3. Definitions: Key terms used throughout the agreement

4. Scope of Services: Detailed description of marketing services to be provided

5. Payment Terms: Fees, payment schedule, and billing procedures

6. Term and Termination: Duration of agreement and termination provisions

7. Intellectual Property Rights: Ownership and usage rights of marketing materials and content

8. Confidentiality: Protection of confidential information

9. Data Protection: PDPA compliance and data handling requirements

Optional Sections

1. Performance Metrics: KPIs and measurement criteria for performance-based marketing agreements

2. Exclusivity: Exclusive rights and restrictions when exclusive marketing rights are granted

3. Territory: Geographical scope of marketing activities for international or region-specific marketing

4. Compliance with Industry Regulations: Specific industry requirements for regulated industries like financial services or healthcare

Suggested Schedules

1. Schedule 1: Service Level Agreement: Detailed scope of services and delivery standards

2. Schedule 2: Fee Schedule: Detailed breakdown of fees and payment terms

3. Schedule 3: Brand Guidelines: Client's branding requirements and usage rules

4. Schedule 4: Approved Marketing Channels: List of authorized marketing platforms and channels

5. Schedule 5: Compliance Requirements: Specific regulatory requirements and compliance procedures

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈ˰æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions





























Clauses






























Industries

Contract Law (Chapter 53): Primary legislation governing contractual relationships in Singapore, including formation, terms, and enforcement of contracts

Personal Data Protection Act 2012 (PDPA): Legislation governing the collection, use, disclosure, and protection of personal data in marketing activities

Consumer Protection (Fair Trading) Act: Law protecting consumers against unfair practices and regulating marketing claims and representations

Electronic Transactions Act: Legislation governing electronic communications and digital contracts in Singapore

Spam Control Act: Regulates the sending of unsolicited commercial electronic messages and spam control

Broadcasting Act: Governs broadcasting services and content regulations relevant to marketing communications

Singapore Code of Advertising Practice (SCAP): Industry guidelines for advertising standards and ethical marketing practices

Competition Act: Regulates competitive practices including comparative advertising and market competition

Copyright Act: Protects original works and regulates the use of copyrighted materials in marketing

Trade Marks Act: Protects brands and trademarks used in marketing materials and campaigns

Patents Act: Protects inventions and innovations that might be featured in marketing materials

IMDA Guidelines: Regulatory guidelines from Info-communications Media Development Authority for digital and traditional marketing

E-commerce Regulations: Guidelines governing online marketing and e-commerce activities in Singapore

Domain Name Dispute Resolution Policy: Regulations governing domain name disputes in digital marketing

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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