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Title Sponsorship Agreement

Title Sponsorship Agreement Template for United States

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Key Requirements PROMPT example:

Title Sponsorship Agreement

"I need a Title Sponsorship Agreement for our tech company to become the naming rights sponsor of a major esports tournament series running from March 2025 to December 2025, with exclusive category rights and comprehensive digital activation provisions."

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Document background
The Title Sponsorship Agreement serves as the cornerstone document for high-value sponsorship arrangements in the United States. It is used when a sponsor seeks to secure premium naming rights and maximum brand visibility for a property, event, or program. The agreement comprehensively addresses intellectual property rights, exclusivity provisions, activation requirements, and compliance with federal and state regulations including trademark law, advertising standards, and consumer protection. This document is particularly crucial for establishing clear parameters around brand usage, sponsor benefits, and mutual obligations while ensuring legal compliance across jurisdictions.
Suggested Sections

1. Parties: Identification of the sponsor and rights holder with full legal details

2. Background: Context of the sponsorship arrangement and basic objectives

3. Definitions: Key terms used throughout the agreement including 'Sponsorship Rights', 'Territory', 'Term'

4. Grant of Rights: Detailed specification of sponsorship rights and privileges granted

5. Term and Termination: Duration of agreement and circumstances for early termination

6. Financial Provisions: Sponsorship fees, payment schedule, and related financial terms

7. Intellectual Property Rights: Usage of trademarks, logos, and other IP

8. Obligations of the Parties: Specific responsibilities of both sponsor and rights holder

Optional Sections

1. Exclusivity Provisions: Terms regarding category exclusivity - use when sponsor requires industry exclusivity

2. Hospitality Rights: Details of VIP access, tickets, entertainment privileges - use when agreement includes hospitality benefits

3. Digital Rights: Social media, website, and digital content provisions - use when sponsorship includes digital elements

4. Force Majeure: Provisions for unforeseen circumstances - particularly relevant for event-based sponsorships

Suggested Schedules

1. Schedule 1: Rights Package: Detailed listing of all sponsorship rights and benefits

2. Schedule 2: Brand Guidelines: Specifications for logo usage and brand implementation

3. Schedule 3: Payment Schedule: Detailed payment terms and installments

4. Schedule 4: Activation Requirements: Specific promotional activities and activation obligations

5. Schedule 5: Key Performance Indicators: Measurable targets and performance metrics

6. Appendix A: Approved Sponsor Marks: Sponsor's authorized logos and trademarks

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈË°æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
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Industries

Federal Trademark Law: Includes Lanham Act (15 U.S.C. �� 1051 et seq.), covering trademark usage, protection, licensing, and requirements for trademark registration and maintenance

Federal Copyright Law: Copyright Act of 1976, governing protection of creative content, promotional materials, and usage rights/licensing of copyrighted materials

FTC Regulations: Federal Trade Commission guidelines for advertising, endorsements, truth in advertising requirements, and disclosure requirements for sponsored content

State Contract Laws: Basic contract formation requirements, enforceability provisions, and state-specific requirements for commercial contracts

Antitrust Laws: Including Sherman Act and Clayton Act, with provisions against anti-competitive practices

Privacy Laws: Federal and state privacy regulations, data protection requirements, and rules regarding collection and use of consumer information

Industry-Specific Regulations: Regulations specific to particular industries such as sports, entertainment, and other sector-specific guidelines

Tax Considerations: IRS regulations regarding sponsorship payments, state tax implications, and treatment of in-kind benefits

Consumer Protection Laws: State and federal consumer protection statutes, rules regarding deceptive practices, and disclosure requirements

Digital Media Laws: Including CAN-SPAM Act, Digital Millennium Copyright Act, and online advertising regulations

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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